As brands eventually began to participate in Twitter posting updates and entertaining audiences, we can witness early adopters like MTV turning Foursqare into a lifestyle play. While we all know Foursquare has rolled out brand offerings to manage venues and push special offers, this gives Foursquare a new twist with check-in updates from the brand – or in this case it’s celebrity spokespeople.
If you friend MTV on Foursquare you will get the privilege of following check-ins to hot spots by Jersey Shore, The Hills and The Real World celebs. And, to round off the experience of being a “cool kid” they keep you in the know with an MTV Jersey Shore City Guide iPhone app. Man, it’s becoming a little to easy to be a cool kid these days.
The type of question that was often posed when brands began participating in Twitter was “Who’d want to be friends with a hot dog?” until brands like @Wienermobile built an entertaining presence with thousands of loyal followers. Now we might ask “Who’d care where Pauly D gets his tan?”. Do you believe brands will gain audiences and successfully market this way in Foursquare as they have on Twitter?