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How AMA San Diego Creates Authentic Content For Niche B2B Audiences

February 10, 2015
Creating authentic B2B content and social media. Expert interview with Shelley Callahan.

This month we’re interviewing a dynamic marketer who inspires many other marketers through her leadership as President of the San Diego chapter of American Marketing Association. Shelley Callahan is the VP of Marketing for Advanced Particle Therapy (APT), a proton therapy center development company. A top player in San Diego’s sizzling biotech industry, APT develops…

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Top 10 Social Media News Stories this Week 2/6/2015

February 6, 2015

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter made it easier than ever for small businesses to advertise on its platform by launching a new advertising tool. Instagram made its videos loop automatically in users’ streams and Youtube is testing a new feature that lets users upload multiple camera angles for…

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Top 10 Social Media News Stories this Week 1/30/2015

January 30, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook launched Place Tips, which offers information and recommendations about places in the real world. Twitter rolled out two of its new features and Pinterest is now testing ads in your home feed. Find out if Super Bowl Fans care what brands have to…

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Top 10 Social Media News Stories this Week 1/23/2015

January 23, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Apple and Instagram crack down on illegal drug-related activity on their networks, while Facebook focuses on reducing the hoaxes that appear in users’ feeds. Learn how Pinterest is trying to appeal to the male demographic and discover the new feature that the already-forgotten social network…

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The Week in Social Media News 1/16/2015 Hand-Curated by Marketers for Marketers

January 16, 2015

The week in social media news hand-curated by your friends at Fandom Marketing. Blackberry accidentally tweeted out a message from a competitor’s smartphone and LinkedIn announced two new products the company is developing. Hear what Mark Zuckerberg thinks social networks will look like in ten years and learn about the correlation between technology and higher levels…

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The Week in Social Media News 1/10/2014 Stories Important to Marketers

January 9, 2015

The week in social media news hand-curated by your friends at Fandom Marketing. Research shows that more teens are fleeing from Facebook due to their perception of the site’s safety. Learn about Twitter’s new ‘While You Were Away’ feature and why Facebook is driving for speech recognition dominance. Study: More Teens are Fleeing from Facebook December…

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The Week in Social Media News 12/19/2014 Keeping Marketers Current

December 19, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Sony’s decision to cancel “The Interview” causes celebrities to express their rage on Twitter. Facebook now auto-enhances newly uploaded photos on iOS instead of making you manually filter them. Discover the new way to edit pins on Pinterest and learn what role Facebook plays in Holiday…

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7 Ways to Whip Your Social Content Calendar Into Shape for 2015

December 16, 2014

Get ahead of the social media curve in 2015 with an editorial process and the right tools in these seven easy steps. The end of 2014 year is rapidly approaching and that means time to prep for the new year ahead. You’ve likely begun planning for 2015 with your marketing budgets, measuring 2014’s performance, researching…

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The Week in Social Media News 12/12/2014 Marketers Roundup

December 13, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Many changes are coming to Facebook including a call-to-action button to Pages, new interests targeting on posts, enhanced search features and Insights. Instagram’s growth is making headlines and leaving other social networks in the dust. The FTC rules that employees must disclose…

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