The Week in Social Media News 12/12/2014 Marketers Roundup

December 13, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Many changes are coming to Facebook including a call-to-action button to Pages, new interests targeting on posts, enhanced search features and Insights. Instagram’s growth is making headlines and leaving other social networks in the dust. The FTC rules that employees must disclose when Tweeting.

What If We Dressed Like Our Social Networks?

December 3, 2014

We all spend so much damn time looking at them; what if we started… being a bit like them, too? In this photo shoot, Viktorija Pashuta imagined a world where we started dressing like our social networks. The results are… slightly disturbing.

Full story on Gizmodo

FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients A cautionary tale about disclosure in social media

December 4, 2014

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so.

Full story on AdWeek

Facebook Is To Blame For A Wave Of ‘Dark Traffic’ Swamping The Web, But It’s Working On A Fix

December 5, 2014

Now new research from the analytics firm Chartbeat, as well as confirmation from major publishers, shows that Facebook’s mobile apps are largely responsible for the swathes of dark traffic being directed toward websites. We already knew Facebook was the principal source of social referral traffic for most digital publishers. But Facebook has been underselling itself.

Full story on Business Insider

Updates to Facebook Search

December 8, 2014

Today we’re updating Facebook Search to make it easier to find the posts that have been shared with you. You’ve given us a lot of feedback on the Graph Search beta. You’ve told us the most important thing is being able to find posts you’ve seen before, and now you can. With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer.

Full story on Facebook Newsroom

What We Talked About on Facebook in 2014

December 9, 2014

Facebook released its year-end findings on the topics users discussed most on the social network. They could be viewed as a reflection of the interests of the overall population. About 74% of U.S. adults on the Internet use Facebook, according to the Pew Internet Project.

Full story on WSJ

300 Million Now on Instagram

December 10, 2014

We’re proud to announce that there are now more than 300 million accounts on Instagram. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day.

Full story on Instagram Newsroom

New Tools and Insights for Publishers

December 10, 2014

Over the past few months, we’ve listened to publishers around the world to better understand how we can help them connect with people on Facebook. As a result, we’ve created new tools for media publishers, made improvements to Insights, and have added more resources and communication channels for publishers.

Full story on Facebook Newsroom

Facebook launches 7 call-to-action buttons for Pages

December 11, 2014

Facebook today launched call-to-action buttons for Facebook Pages. There are seven in total: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. The new call-to-action feature is coming to the U.S. first; the rollout starts today and will continue “over the next few weeks.”

Full story on VentureBeat

Instagram’s nice factor is key to its victory over Twitter

December 11, 2014

So why isn’t Twitter growing faster? One explanation may be Facebook’s purchase of Instagram, which gave it access to an audience of 1.35 billion. But even if that were true — and Facebook hasn’t exactly been pushing the service — it doesn’t have anything to do with more users actively using it, month in, month out. Instagram is the only service (Facebook included) that offers all of the good aspects about Twitter — the immediacy, the international aspect, the humor, the personal connection, the ability to follow anyone — with little, if any, of the bad aspects.

Full story on Mashable

Updates to Trending

December 9, 2014

People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people discover timely and relevant conversations about the news that they care about. Today, we’re bringing Trending to mobile and making it easy for people to explore stories from different sources.

Full story on Facebook Newsroom

Mark Zuckerberg: Facebook is ‘thinking about’ a dislike button

December 12, 2014

Facebook is considering ways users can express their feelings beyond the Like button, CEO Mark Zuckerberg said during a Q&A at the company’s headquarters in Menlo Park Thursday “We’re thinking about it,” Zuckerberg said when asked whether the social network would ever add the long-requested dislike button.

Full story on Mashable

Facebook Is Ditching Bing’s Search Results

December 13, 2014

Facebook and Microsoft have had a relatively long-standing partnership when it comes to search: for years, Facebook searches would also show Bing results, and Bing queries have thrown up results from your friends. But history seems to mean very little to Facebook, which appears to have quietly killed Bing results.

Full story on Gizmodo

What We’re Watching

I’ve been thinking about productivity a lot with the coming of the new year. It’s time to streamline, clean up piles on my desk and my overflowing digital storage. Here’s one great idea for taking your paper pile digital. I am planning to try out an Evernote moleskin.

~Melonie Gallegos


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