The Week in Social Media News 12/19/2014 Keeping Marketers Current

December 19, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Sony’s decision to cancel “The Interview” causes celebrities to express their rage on Twitter. Facebook now auto-enhances newly uploaded photos on iOS instead of making you manually filter them. Discover the new way to edit pins on Pinterest and learn what role Facebook plays in Holiday shopping.

Twitter Expands Its Ad Retargeting to Include Data from Mobile Apps

December 9, 2014

Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of 2013. Tailored Audiences are basically Twitter’s version of retargeting — allowing businesses to target ads on Twitter at at who’ve already visited their websites, and at people in their customer database.

Full story on TechCrunch

Facebook Combines Atlas, Audience Network, and LiveRail into an AdTech Voltron

December 10, 2014

Facebook’s plot for ad domination is coming to fruition. Last Wednesday at Facebook headquarters, ad execs explained how two years of seemingly isolated launches and acquisitions are melding into a powerful way to show ads across the Internet and track the purchases they inspire both online and offline.

Full story on TechCrunch

Snapchat Plans Music Feature, Acquired QR Scan.me for $50M and Vergence Eyeglass Cam for $15m

December 16, 2014

Leaked emails from the Sony Pictures hack have uncovered several acquisitions made by Snapchat, as well as plans for a music feature and meetings to discuss partnerships with Twitter.

Full story on TechCrunch

A New Way to Edit Pins on the Web

December 16, 2014

Lots of Pinners have told Pinterest they’d like a way to move groups of Pins to new or different boards. So on Tuesday, they made it happen! Say you have a recipe board that’s gotten a little unwieldy, and you want to give your dessert Pins a board of their own. Now you can move them all at once:

Full story on The Pinterest Blog

Facebook Starts Auto-Enhancing Photos Because Algorithms Are Better at Filters than You

December 16, 2014

We’re not ace photographers, but we all take photos. Most could use a little help with light and shadow. So rather than making you manually filter them, Facebook said it will now auto-enhance newly uploaded photos starting Tuesday on iOS and soon on Android. You’ll be able to adjust a slider to control just how enhanced you want the light, shadow, and clarity, or revert back to your original shot.

Full story on TechCrunch

Facebook’s Interest-Based Social App Rooms Is Now Easier to Use

December 17, 2014

Facebook’s “Rooms” application, like many of the experiments put out by Facebook’s Creative Labs – has not been an overnight viral sensation. However, it is notable for being the first app from Facebook that didn’t require users to go by their real name, allowing Rooms’ users to discuss topics of interest – including those where you may not want to be directly identified or outed to your friends, as with disease support groups, perhaps, among other things.

Full story on TechCrunch

Celebrities Rage on Twitter After Sony Cancels ‘The Interview’

December 18, 2014

Stars ranging from Jimmy Kimmel to Rob Lowe are upset over Sony’s reaction to cyber terrorists threatening violence on the movie’s release day.”The Interview” seems destined to become the streaming hit of the century — now that Sony Pictures has canceled the theatrical release under threats of violence from hackers.

Full story on CNET

What Role Does Facebook Play in Holiday Shopping?

December 18, 2014

It’s long been acknowledged that social media is more for sharing—important for top-of-funnel brand awareness and engagement—than selling. And keeping with that trend, social media did not drive very many sales this Thanksgiving holiday shopping weekend. Custora reported that social media, including Facebook, Twitter, Instagram and Pinterest, was responsible for only 1.7% of sales.

Full story on eMarketer

What We’re Watching

“If it happened in the world in 2014, it happened on Twitter.” Here’s the year in review according to people on the ground and watching from afar, sharing a single conversation.

~Melonie Gallegos

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