Looking for the best social media contest app? Whether it’s a simple Facebook sweepstakes form or an Instagram photo contest, here are the paid and free tools for social media giveaways marketers are using. A social media contest can be a great way to reward loyal customers and attract new ones. There are a number of tools…

As a professional in the social media space, sometimes it can be hard to cut through the clutter of what tools are the best for the job at hand. Whether you’re a corporation looking to be more nimble or a one person marketing department wanting the dish on what might be cost effective, it can…

So it’s time for you to run your first contest! That’s great news. Contests are not just fun for your audience: done right, they’re a solid investment in your brand and an excellent marketing tool to skyrocket engagement. The potential rewards of a contest are as wide-ranging as the types of contests you can choose…

The new year is upon us and that means it’s time to focus on building an annual content calendar. We have two fantastic resources to help you get geared up for the year ahead. We tapped the team at our digital agency to collect their top content marketing tips and boiled them down to five…

Site Kit is ideal for website owners who want easy-to-understand information about audience and revenue performance, all in one place. Keep reading to learn about the benefits of Google Site Kit for anyone who relies on website performance to drive their business. After much anticipation, Google has finally released their own plugin “Site Kit” for…

Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…

Here are simple email marketing strategies to improve the performance of content marketing. Learn ways to optimize email performance and how email automation can bring major efficiencies. Email marketing might have taken a back seat to social media in recent years but email is anything but dead. Email campaigns provide unmatched conversion and reach into…

Create beautiful food photos in minutes. Here are expert food photography tips for Instagram to make CPG food products and recipes look delicious. One of the most widely viewed and popularly growing subject matters being shared across Instagram is recipies and food photography. This trend of gastronomy followers and sharers is a product of an…

Reaching your fans online is tougher than you’d think. With brands slowly sliding down the rank of social media newsfeeds, I recommend these tactics to grow your Instagram following. Trying to grow your brand’s Instagram following is an uphill battle. It is a common occurrence for an account to grow rapidly over the first couple…

Using Instagram Stories can help grow your business from engagements to sales. Use these four strategies from expert marketer, Jen Conger. These are the three frustrations I hear from business owners using Instagram to promote their products or services: It’s not actually driving any sales There’s an overall lack of engagement It’s a struggle to…