34 Digital Marketing Trends to Watch in 2017

January 18, 2017

What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…

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Five Agency Content Planning Tips For 2017

December 30, 2016

With 2017 here, it’s time to focus on building your annual content calendar. We have two fantastic tools to help you get geared up for the year ahead. First, we tapped the team at the agency to collect their top content marketing tips and boiled them down here to five simple takeaways. The second tool is an annual favorite. Each…

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The Benefits and Pitfalls of Advertising on Pinterest

September 27, 2016
pinterest advertising tips

By: Drew Wilkinson The visual discovery and ‘bookmarking’ platform Pinterest hit 100 million monthly active users back in 2015, the same year that it began selling ads, or “promoted pins” on the site. Since then Pinterest has been working consistently to improve the ad platform (necessary in a competitive and evolving space) and look set…

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Using Instagram for Business

May 31, 2016
UGC hands taking photo apple cake with smartphone.png

In recent years, Instagram has demonstrated significant growth with over 400 million active users. The popular photo sharing social network has the potential to become a central visual content strategy for your brand. Instagram can be leveraged to build brand awareness and high-levels of engagement. Far exceeding the level of engagement businesses are seeing in…

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Trending Hashtags and Instagram Filters for Summer Months

May 17, 2016
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Chances are you’re counting down the days until Memorial Day Weekend and the official kickoff of summer. The three months between summer’s holy grail holidays of Memorial and Labor Day are a prime season for marketers. Your audience is generally out enjoying warmer weather, traveling, attending parties, and more. Now is the perfect time to…

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The Ten Step Summer Marketing Plan

May 3, 2016
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Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…

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Use Search Keywords to Kickstart Your Twitter Marketing Strategy

April 19, 2016
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By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…

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Top Ten Apps for Social Media Contests

April 5, 2016
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Creating social marketing campaigns can be a great way to reward loyal customers and acquire new ones. There are a number of tools your brand can utilize to implement your contest once your objectives and prizes have been decided upon. These social media contests apps are some of the best for managing your contest and maintaining the…

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How To Choose the Perfect WordPress Theme

March 8, 2016
Laptop wordpress dashboard

Here you will learn how to pick a WordPress theme like a pro. With its rise in popularity, it’s likely you’re considering or already have a WordPress website. Over 59% of websites with a content management system (CMS) worldwide now use WordPress as the platform of choice (source).  This has led to a flood of beautiful, highly functional…

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