The week in social media news hand-curated by your friends at Fandom Marketing. This week Apple reveals Apple Pay, which means big changes for social marketers. Twitter tests a way to make purchases directly from Twitter while Facebook tests self-destructing posts. Learn from a big brand’s mistake and find out why it’s important to always check the context of a hashtag before using it in your content.
The Latest on Facebook Video
September 7, 2014
Over the past year Facebook made several improvements to make it easier for people to discover and share great videos. And with an update that will start rolling out this week, people will be able to see how many views a video on Facebook has received. Views will be shown on public videos from people and Pages, to help people discover new, popular videos.
Full story on Facebook Newsroom
Testing a Way for You to Make Purchases on Twitter
September 8, 2014
For a small percentage of U.S. users (that will grow over time), some Tweets from Twitter’s test partners will feature a “Buy” button, letting you buy directly from the Tweet. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.
Full story on Twitter Blog
Inbound Marketing: Blogging Makes Marketers 13X More Likely to Get Positive ROI
September 9, 2014
Hubspot’s massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. Hubspot released its massive 53-page report on the state of inbound — inbound marketing, inbound sales, and even inbound customer service. According to the report, 82 percent of marketers are now using inbound tactics.
Full story on VentureBeat
DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence
September 9, 2014
Thousands of women took to Twitter to discuss their physically and emotionally tortuous experiences in abusive relationships. They used the #WhyIStayed hashtag to fight the victim-blaming attitude of Palmer’s critics, who had questioned why she would marry a man who knocked her unconscious. Jumping onto the popular hashtag, DiGiorno clearly didn’t look into its context before tweeting, “#whyistayed You had pizza.” Unsurprisingly, the brand received immediate backlash and made an apology.
Full story on Adweek
Facebook Is Testing Self-Destructing Posts
September 10, 2014
The social networking site is testing a new feature that will let you schedule a post for deletion. All you have to do is set the length of time, and the post will go poof when you want it to.
Full story on Huffington Post
What Apple Pay Means for Social Marketers
September 11, 2014
Amidst the big reveal of two new phones and a smartwatch, Apple announced Apple Pay, the mobile payment system that hopes to finally render the wallet obsolete. Apple Pay removes the biggest barrier that’s been stopping mobile commerce from achieving its enormous potential. With easy and secure mobile payment just a finger scan away with Apple Pay, the customer journey from mobile-social discovery to mobile purchase is now more likely than ever.
Full story on Business2Community
How These 7 Brands Are Leveraging New Instagram Hyperlapse!
September 11, 2014
Your audiences are constantly looking out for ways to consume snackable bits of information as they are easier to comprehend. Videos are the rising stars, and you must incorporate it in your marketing plan. With this new app, your brand can adapt and create innovative videos which will entertain and engage your community. All that’s left to do is think of creative ways to incorporate these videos on Instagram.
Full story on Business2Community
ALS Ice Bucket Challenge: A Social Success
September 11, 2014
With $109 million dollars raised for the ALS Association, compared to the 2.8 million the organization raised in the same timeframe last year, we can concretely say that the ALS Ice Bucket Challenge has easily been the most successful social media campaign of Summer ’14.
Full story on Compete Pulse
#Brands Couldn’t Resist Being #Brands, Even on 9/11
September 11, 2014
Social media managers need to learn when to sit out on the sidelines. The 13th anniversary of the terrorist attacks of Sept. 11 might be a time when less — or, you know, nothing — is more. But brands will be brands, and they did what brands do.
Full story on Mashable
News Feed FYI: Listening to People’s Feedback to Show Better Ads
September 11, 2014
Facebook announced two updates to the News Feed to help show people more relevant ads. They are now taking into account the reason why people hide ads and use that to inform whether or not they show the ad to other people. Also, they’re going to pay more attention to feedback from people who don’t often hide ads so that when they do give feedback it will be taken as a stronger signal.
Full story on Facebook Newsroom
What We’re Watching
The sexiest thing you will watch this year.
~ Melonie (It was a good week for geeks.)
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