Having a blog is an excellent way for your business to direct more traffic to its website (therefore gaining more customers) while establishing itself as a thought leader in the field. When it comes to SEO, generally speaking, websites with blogs outperform those without blogs in the search results. But what if your blog isn’t…
With tens of thousands of WordPress Themes for business on the market, we’ve narrowed down the best mobile responsive Themes for business and B2B websites. A branded web presence is crucial to business success. It all starts with the basics and building features unique to your industry from there. When you consider your website platform,…
Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…
Here you will learn how to pick a WordPress theme like a pro. With its rise in popularity, it’s likely you’re considering or already have a WordPress website. Over 59% of websites with a content management system (CMS) worldwide now use WordPress as the platform of choice (source). This has led to a flood of beautiful, highly functional…
Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…
By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…
We review the top areas of WordPress Security: updates, backups, security plugins, password security, and user roles/management.
The week in social media news hand-curated by your friends at Fandom Marketing. This week Apple reveals Apple Pay, which means big changes for social marketers. Twitter tests a way to make purchases directly from Twitter while Facebook tests self-destructing posts. Learn from a big brand’s mistake and find out why it’s important to always…
By: Kimberly Rotter In 1995, an electrical engineer friend of mine who hated “writing papers” asked me to write a white paper that he needed to present to his CEO (who did not have an engineering background). The topic was highly technical and had something to do with how quickly your television finds the proper…
Most of us are blogging, right? Whether for business or pleasure blogging requires a lot of work. In order for a business blog, or any blog, to be successful, it has to be managed like an important project. Everything from creating content to image research to promoting your blog takes skill and time. Running a…
