The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook changes the News Feed algorithm again, decreasing reach for certain formats of links and photos while preventing link baiting. A study from Pew Research Center proves social media is silencing opinion and Instagram releases a new feature that allows users to shop straight from the app. Twitter ads some new features. Plus, watch our featured video to see the brand new Hyperlapse app from Instagram in action.
Photos: Every Man In NYC Apparently Wears The Same J Crew Shirt
August 22, 2014
A new Instagram account thatjcrewginghamshirt keeps track of all the men in NY sporting the same shirt. Coincidence or clever marketing campaign?
Full story on Gothamist
News Feed FYI: Click-baiting
August 25, 2014
Facebook announced some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently say are spammy and that they don’t want to see. They’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.
Full story on Facebook Newsroom
B2B Marketers on Popular Lead Gen Channels and Successful Tactics
August 26, 2014
Chief Marketer states that content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year.
Full story on MarketingCharts
Social Media Is Silencing Personal Opinion – Even In The Offline World
August 26, 2014
Social media is not living up to its promise of being an online outlet for discussion that mirrors our communications and conversations that take place in the offline world. In fact, people are less willing to discuss important issues on social media, than they are in real life, a new report from Pew Research Center has found.
Full story on TechCrunch
Pew Study: Why Don’t You Speak Your Mind On Facebook (or Twitter)?
August 27, 2014
Pew researchers used the controversy around the U.S. government’s surveillance of American citizens and key allies, as revealed by Edward Snowden’s leaks of National Security Agency’s secret documents and sought out willingness to discuss them in various online and offline settings. It turns out that most of us, especially when a highly divisive topic arises, go quiet soon after we leave home.
Full story on Forbes
Twitter Now Lets Anyone Check How Many People Saw Their Tweets
August 27, 2014
Twitter analytics are now available to all users. Last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers.
Full story on Mashable
Social Ads Continue to Efficiently Reach New Audiences
August 28, 2014
Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing.
Full story on MarketingCharts
Gartner’s Big Data Definition Plays Out in Sports
August 28, 2014
Gartner defines big data as high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision-making. This definition plays out in the way Qaizar Hassonjee from Adidas leads innovations like the creation of a sensor t-shirt to monitor an athlete’s heart rate and performance.
Full story on Gartner
Buy What You ‘Like’: You Can Now Shop Straight From Instagram
August 28, 2014
Nordstrom is the first retailer to roll out Like2Buy, a new service that makes Instagram shoppable developed by Curalate. Billed as the “missing link” between traffic and revenue, the technology allows fans to click the one link Instagram permits (atop a brand’s profile page) then displays an elegant grid of all the items up for sale from the retailer’s feed. One more click takes a user to the store’s secure mobile site.
Full story on Forbes
What We’re Watching
New app alert. This week Instagram announced it’s new iPhone app Hyperlapse. The technology smooths out the jerkiness of capturing video basically making it easy for people walking around with their iPhone to create higher quality video. Like when using a mount or tripod. Now anyone can make “sturdy looking timelapse videos that they can then share to Instagram and Facebook.” Check out how it works in our featured video and download it free from the App Store.
~Melonie
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