The Week in Social Media News 8/8/2014, Stories Important to Marketers

August 8, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Adidas teams up with Champs Sports to create an Instagram mini series, LinkedIn’s new sales tool makes the hunt for potential customers more efficient, and Pinterest launches an exciting new messaging feature. Plus, find out why you need to start changing your passwords due to recent data theft.

Adidas Teams With Champs Sports To Create Instagram Mini Series

July 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page.#adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

Full story on The Realtime Report

Facebook’s Globe Is No Longer Americentric

July 31, 2014

You know that little globe icon on the Facebook website that displays your pending notifications? Well, did you know that the globe looks different depending on where you are in the world? The default icon portrays the Americas, but as Tech in Asia recently pointed out, Facebook has quietly introduced a new icon for its desktop users in Europe, Africa, and Asia, which shows the globe from the other side.

Full story on Slate

LinkedIn’s Mountain Of Data Is Now A $1,200 Sales Tool

July 31, 2014

LinkedIn this week is rolling out its most advanced version yet of Sales Navigator, a $1,200-a-year tool that lets sales people in any industry hunt efficiently for potential customers who might be predisposed toward a meeting because of shared personal connections. LinkedIn says companies such as PayPal and Autodesk have been testing this service, with good results.

Full story on Forbes

Twitter Tests ‘Translated’ Hashtags

August 1, 2014

Trying to make its experience more palatable to new users, Twitter is testing hashtags with explanations of their meaning. The trial, spotted by The Wall Street Journal, provides a concise translation of trending hashtags.

Full story on Mashable

New York hotel fines guests $500 for bad reviews on Yelp (updated)

August 4, 2014

A Hudson, New York hotel has an interesting policy for wedding guests: For every negative review left on Yelp, the company fines the bride and groom a hefty $500. The policy was first reported by Page Six. The hotel in question, the Union Street Guest House, described the official policy on its website as a solution to unappreciative guests. Later, the hotel removed the warning and said it was just a joke.

Full story on Venturebeat

Russian gangs take 1.2B passwords, 500M email addresses in biggest Web heist ever

August 5, 2014

Security researchers are calling it the biggest theft of user data ever. Investigators at Hold Security said they publicly unveiled the Russian hack, which they call the biggest to date, after a grueling seven month investigation. In fact, the security company aptly named the group CyberVor, which means “thief” in Russian.

Full story on Venturebeat

Your Twitter Feed May Soon Be Filled With Accounts You Don’t Follow

August 5, 2014

Twitter is quietly testing a new feature that could display tweets in your timeline from accounts you don’t follow. The social platform, which is known for subtly trying out new features among a small pool users, is experimenting with its core feature: the follow system. This week, a Twitter user reported seeing tweets in his feed from an account he didn’t follow, because that account was followed by someone he did follow.

Full story on Mashable

Apple Hires Nike’s Former Head of Social Media — But Why?

August 5, 2014

Apple, perhaps the biggest brand to lack a presence on Twitter and Facebook, has hired the former social media chief at Nike and Burberry, Musa Tariq. At Burberry, Tariq was responsible for the brand’s “Tweetwalk” program that let the brand reveal its new season looks on Twitter before they hit the runway. At Nike, Tariq was best known for pulling all of the brand’s social media marketing in-house rather than relying on ad agencies AKQA and Wieden & Kennedy, Mindshare and R/GA.

Full story on Mashable

You Can Now Embed Tweets Within Tweets on Twitter.com

August 6, 2014

Back in June, Twitter started allowing users to embed a tweet within another tweet when using iOS or Android. Now the same function is available on Twitter.com. Prior to the change, embedded tweets would show up as links at the end of a Twitter post when viewed on a computer screen. Now users see a minimized version of the embedded tweet within the outer tweet.

Full story on Mashable

Pinterest launches messaging feature

August 6, 2014

Pinterest is making it easier for friends to chat about the stuff they like.The company is rolling out a new messaging product called “Conversations,” Pinterest co-founder Evan Sharp said in an interview this week. But Sharp says it’s not your typical messaging app.

Full story on USAToday

What We’re Watching

I’ve noticed a lot of selfies making their way through my newsfeed from J.Lo recently. Maybe this is why. Facebook’s exclusive app for celebrities like Kim Kardashian and Whoopi Goldberg gives celeb content special treatment. Now Facebook has positioned itself to connect celebrities with fans in a way only Twitter has been able to.

~ Melonie

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