The week in social media news curated by your friends at Fandom Marketing. Facebook exec jumps on the blog to explain the loss in organic reach, Facebook redesigns business pages. Is the Twitter era coming to an end? Plus, learn how one content marketer achieved 1M Slideshare views.
How One Presenter Got 1 Million Views on SlideShare
May 30, 2014
It took Colman 37 SlideShares over seven years to hit the 1 million mark, joining about 1,000 other SlideShare users who’ve done so, too. He uploaded his first deck — a presentation on leveraging social networks – in July 2007. His most popular presentation, part of a SlideShare upload campaign, is “What I Carry: 10 Tools for Success,” which has fetched more than 307,000 views.
Full story on Slideshare Blog
Targeting Still a Hurdle for Marketers
Customer acquisition, retention top priorities for marketers this year. According to a February 2014 study by DNN in collaboration with Lawless Research, Survey Sampling International (SSI) and Qualtrics, acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Full story eMarketer
Myspace Is Embarrassing Users With Old Photos to Win Them Back
June 1, 2014
The social network is emailing users old photos of themselves in hopes of enticing them to return to Myspace. The emails include one or two old photos and a line that reads, “The good, the rad and the what were you thinking…” along with a link that takes users to their profile. In other words: Remember us at Myspace? We still have embarrassing photos of you. It’s a clever approach to retaining members (or at least piquing their curiosity). After all, few things get your attention like the reminder that a tech company still has your decade-old photos on file.
Full story on Mashable
Facebook Moves to Single-Column Timelines for Pages
June 5, 2014
Facebook has announced a plan to revamp the look of Timelines on its Pages, moving to a one-column design more similar to the Timelines on individual profiles. (Quick reminder: Pages are generally public and can be for a person, business, movie, etc., while personal profiles are just for individual use.) This is a little change, but it illustrates that Facebook is making a concerted push to give itself a streamlined, stripped down look. It also further blurs the line between a personal account and a Pages account, which makes sense.
Full story on Mashable
Watch D-Day Unfold in Real Time on Twitter, 70 Years Later
June 5, 2014
As the world prepares to commemorate D-Day on its 70th anniversary Friday, the story of the largest seaborne invasion in history is unfolding in real time on Twitter. Experiencing the D-Day mission minute-by-minute via Twitter gives us a real sense of what actually took place, allowing us to connect with the event in a more meaningful way. Join others on the social network in remembering D-Day by reliving the events of June 6, 1944.
Full story on Mashable
Organic Reach on Facebook: Your Questions Answered
June 5, 2014
Over the past few months, I’ve read articles and answered questions from many people who are concerned about declines in organic reach for their Facebook Pages. Organic reach refers to how many people you can reach for free on Facebook by posting to your Page. My colleagues and I at Facebook understand that this has been a pain point for many businesses, and we’re committed to helping you understand what’s driving this change so your business can succeed on Facebook. To that end, today I’d like to answer some questions we’ve been hearing.
Full story on Facebook blog
Facebook Puts Everyone On Notice About The Death Of Organic Reach
June 6, 2014
Facebook’s Brian Boland has taken to a Facebook blog to talk about the decline of a post’s organic reach in the social network. In his role as VP Ads Product Marketing, he walked through the implications as organic reach becomes a less effective engagement tool. A post’s organic reach reflects how often it will be seen without any further help from either the Facebook algorithm or paid-for engagement.
Full story on Forbes
New Ways for Marketers to Build Their Brands on Facebook
June 6, 2014
In the coming weeks Facebook will begin rolling out expanded video capabilities and reach and frequency buying capabilities. Video on Facebook combines the power of sight, sound and motion with unparalleled reach, mobile engagement and fine-grained targeting capabilities. Following the introduction of new video metrics and our Premium Video Ads, we’re announcing new ways advertisers can reach and engage people with our standard video ads.
Full story on Facebook blog
What We’re Watching
Twitter growth is stagnate and I have personally noticed a decline in people being active on it who I used to follow. Here are the sad facts. I love Twitter and hope it works it out through innovation. If you’re using it today it’s hard not to admit that it has become a spammy, busy, feed of self promotion, hashtags and links.
~Melonie
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