The week in social media news curated by your friends at Fandom Marketing.
Facebook Page managers will see names of admins who made posts and comments starting February 20
February 7, 2014
Facebook today posted a message at the top of Pages on the social network to notify administrators that their the names will soon start to show up next to their posts and comments. The feature, which will only be visible to other administrators, will launch on February 20 but will not be retroactive: only posts and comments on or after that date will be identified.
LinkedIn kills its Intro email service after less than four months February 7, 2014
LinkedIn just announced that it’ll be shutting down Intro, a service meant to integrate LinkedIn contact details right into the iOS Mail app, after less than four months. LinkedIn simply said it was discontinuing the service in an effort to “focus on the most relevant offerings for our members.” While the company didn’t come right out and say it, though, it’s safe to assume Intro never found a significant following — probably due to security concerns rising from the fact that LinkedIn had to scan every email that came into your inbox.
7 great companies that really should not exist
February 6, 2014
Airbnb, Tinder, Yplan. These youth-focused, mobile-savvy companies are all seeing rocketing user figures and phenomenal growth. But they didn’t disrupt the travel, dating, or box office bookings markets. That had already happened thanks to the likes of Expedia and eHarmomy. So how was there room for these companies to gain such big footprints in these markets? Because they get young people. Because they get smartphones. Because they get that, in a visually-driven web, their apps and sites need to look good. They get that their customers want brands to be more human.
Russian Response to Sochi Problems Goes Creepily Wrong
February 6, 2014
The press arrived in Sochi this week for the Winter Olympics, and it did not go well. Tweets, photos and full-on articles told the world of shoddy, unfinished accommodations that gave Vladimir Putin’s Olympic Games a black eye before they’d even started. Russian officials remained largely mum as Sochi’s unfinished construction — rooms without doorhandles, toilets that can’t flush paper — became the story of the week that ends Friday with the Olympics’ opening ceremony.
Watch the “Sochi Problems” unravel on Twitter @SochiProblems, or #SochiProblems.
LinkedIn scoops up data-centric rival Bright for $120M
February 6, 2014
Bright, a jobs and hiring platform that set out to challenge LinkedIn with its focus on data science, is now a part of the professional social network. LinkedIn announced its intention to acquire Bright for $120 million (around $32.4 million in cash and the rest in stock). The acquisition is expected to close during the first quarter of 2014. With the Bright buy, LinkedIn eliminates a compelling rival offering and gets an influx of data science talent.
CEO Dick Costolo Promises More Accessible Twitter as User Growth Slows
Twitter has some more growing up to do. On the one hand, its ad business is clearly maturing and showing robust growth. On the other, growth is flattening, and CEO Dick Costolo conceded the company needs to do a better job making itself accessible and useful to the masses. Twitter reported revenue of $242.7 million for the fourth quarter of last year, up 116% from $112 million over the previous year.
Super Bowl sets Twitter records
February 3, 2014
For the first time, more than half of all commercials aired during the big game included a social hashtag. From Chevy’s #SilveradoStrong to Coke’s #AmericaIsBeautiful, 57% of the ads featured hashtags, those searchable terms that have spread from Twitter to Instagram, Facebook and other platforms. That’s up from 50% last year and 7% the year before — a remarkable ascent, considering that Audi made news just three years ago when it became the first Super Bowl advertiser to push to Twitter. Despite Twitter’s buzz factor, 1.2 billion-user-strong Facebook may still be Madison Avenue’s platform of choice. Facebook got five specific mentions in ads, compared to Twitter’s four. …brands want something more than 30 seconds of TV exposure for their $4 million. They are finding that extra value on social media.”
What We’re Watching
We bet you’ve seen way too many “Facebook Look Back” videos in your News Feed over the last few days. This parody gives Facebook a taste of their own medicine.