The week in social media news curated by your friends at Fandom Marketing.
Millennials Use Different Social Networks to Post, Buy Different Product Types
Nearly 70% of millennial social media users are at least somewhat influenced to make purchases based on their friends’ posts, but what types of products are they buying and how? According to a January 2014 report from the University of Massachusetts Dartmouth Center for Marketing Research, US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
How TigerTail hooked Facebook engagement at 5 cents
February 14, 2014
Kevin McGinnis runs online marketing for TigerTail, a manufacturer of ATV equipment in Minneapolis, MN. Like most small businesses, he has a website, shopping cart, email list, and Facebook page. These different systems don’t talk to one another. He knows that when he sends email, it drives sales. But it’s not exactly clear how all his marketing efforts come together. So this is what he did to kick his marketing into high gear on Facebook. He uploaded his email list to Facebook, getting 500 users to match.
’90s Figure Skating Tumblr Finally Brings LFO to the Olympics
February 13, 2014
For those of you thinking, “This Olympic figure skating routine would be really killer set to Ace of Base,” your ’90s dreams have become an alt rock reality. Comedy writer Mike DiCenzo kicks it old-school with ’90s Figure Skating. The da bomb Tumblr features Vine videos of current Olympic pairs figure skaters performing to the 90s’ best pop tunes.
Can a Twitter Bot Capture Chicago’s Essence?
February 13, 2014
Something happened on the land we call Chicago that had happened nowhere else before. In the span of a lifetime, the city went from nascence to dominance—and since then, people have been trying to figure out what that new place is and what it can be. A new Twitter account does the job rather stirringly. Created by Luke Seemann, a designer and developer at Chicago magazine, @whatschicago retweets tweets that begin with the phrase “Chicago is.” It works better than it sounds like it might: @whatschicago creates a live monitor of popular opinion of the city, an ongoing index of how people define the midwestern metropolis.
Facebook Adds New Gender Options
February 13, 2014
You don’t have to be just male or female on Facebook anymore. The social media giant has added a customizable option with about 50 different terms people can use to identify their gender as well as three preferred pronoun choices: him, her or them.
Repins help you reach more people
February 12, 2014
Businesses on Pinterest are like concierges, helping people discover and do the things they’re interested in. And the more you help people pursue their interests, the more people you stand to reach on Pinterest. That’s because when Pinners find something that’s helpful or inspirational, they’ll repin it. Repinning not only means that the Pinner can look up that Pin later, it also means they’ve shared that Pin with their followers.
Full story on Pinterest For Business
Reddit, Mozilla, Tumblr and more gear up for massive NSA protest tomorrow
February 10, 2014
Reddit, Mozilla and Tumblr (Yahoo) team up with more than 5,300 other technology companies, human rights organizations and media properties to protest the NSA’s mass surveillance program. Dubbed “The Day We Fight Back,” the protest includes unsurprising participants such as the Electronic Frontier Foundation (EFF) and the American Civil Liberties Union (ACLU); new faces have also joined in, including Upworthy and Thunderclap.
What We’re Watching
Have you noticed a drop in reach on your Facebook Page content? You probably have like the rest of us. This is a look at how advertising can actually work against building organic reach. Particularly if you are using advertising to grow page likes. Before you watch, I think we need to put this video into perspective. This was a test case targeting audiences Internationally using the “get Facebook page likes” ad type. This does not mean that all Facebook advertising is bad, ineffective or fraudulent. It is a look at the inner workings and some of its flaws. These fraud issues are prevalent in ALL digital advertising. Even Google. Especially Google. The key takeaway here is to build a Facebook audience of real customers and fans. Engagement, not number of likes, is the most important marketing metric.