The week in social media news hand-curated by your friends at Fandom Marketing. Facebook launched Place Tips, which offers information and recommendations about places in the real world. Twitter rolled out two of its new features and Pinterest is now testing ads in your home feed. Find out if Super Bowl Fans care what brands have to say on social media.
Here’s How Facebook Plans to Help Brands Find out When Their Ads Actually Worked
January 27, 2015
Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network launched a new product on Tuesday to help brands assess which portion of their ad budgets are growing sales in-store and online.
Full story on AdWeek
Now on Twitter: Group Direct Messages and Mobile Video Camera
January 27, 2015
A few months ago, Twitter mentioned some features coming soon, and on Tuesday Twitter started rolling out two of them: group messaging and a new mobile video experience. These new functions will allow users to privately converse with a group, along with capturing, editing and sharing videos right from their Twitter app.
Full story on Twitter Blog
An Update on Promoted Pins
January 27, 2015
Last year, Pinterest started experimenting with promoted pins. Since then, a growing group of businesses in the U.S. have been paying to give their Pins more visibility in search results and category feeds. Now, Pinterest is testing ads in different places, including the home feed, for U.S. Pinners.
Full story on Pinterest Blog
Facebook Is Rethinking How It Tracks Ads
January 27, 2015
Facebook announced a way to track ad performance on Tuesday that the company says is more accurate than the standard “click-through rate.” Advertisers have traditionally tracked the success of an online ad campaign based on whether users click; generally, the more clicks an ad gets, the more successful it’s deemed.
Full story on Mashable
Twitter Adds Group Messaging and Video Recording
January 27, 2015
Faced with slow growth in new users and usage by existing users, Twitter executives repeatedly promised improvements to make the social network more inviting. On Tuesday, the company delivered on two of those promises, adding the ability to send a private message to a group as well as adding a video recorder that allows users to shoot, edit and post video directly from Twitter’s mobile apps.
Full story on The New York Times
Mobile Ads Propel Facebook to Another Record Quarter
January 28, 2015
The mobile era continues to be good for Facebook. The company said Wednesday that its revenue for the fourth quarter rose 49% to $3.85 billion, from $2.59 billion in the same quarter a year earlier. Adjusted income rose to 54 cents a share, up from 32 cents a year earlier.
Full story on Forbes
Mobile’s Share of Facebook Ad Revenues Continues to Rise
January 28, 2015
Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the year-earlier period.
Full story on Marketing Charts
Facebook Launches Opt-in Local Place Tips
January 29, 2015
Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and recommendations about places in the real world. Facebook Place Tips offer advice and information from the location’s Facebook Page and from people in your network who’ve been there before.
Full story on Marketing Land
Introducing Place Tips in News Feed
January 29, 2015
From friends’ recommendations to information about the places and things that interest you, Facebook helps you connect with the world around you. To better show you this content at just the right place and time, on Thursday Facebook launched a new feature called place tips. Place tips will show you fun, useful and relevant info about the place you’re at.
Full story on Facebook Newsroom
Do NFL Super Bowl Fans Care What Brands Have to Say on Social Media?
January 29, 2015
Only 12% of consumers planning to watch Super Bowl XLIX between the New England Patriots and the Seattle Seahawks are interested in what brands are saying on social media. The seemingly unimpressive statistic is the result of a survey surrounding 1,000 online interviews conducted by communications firm Burson-Marsteller, which concurrently revealed that 43% of social media users will look for commentary from close friends during the Super Bowl.
Full story on Forbes
What We’re Watching
~Melonie Gallegos
No Comments