The Week in Social Media News 10/17/2014, Stories Important to Marketers

October 17, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook rolled out its sticker feature to timeline posts and Facebook challenged YouTube for video supremacy. Learn why Twitpic is shutting down on October 25th and why tweets from accounts you don’t follow will soon appear in your Twitter newsfeed.

Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

October 13, 2014

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back. On a more positive note for Google, it regained its lead in the B2B space, narrowly ahead of Facebook and LinkedIn. While the B2B space is competitive, Facebook maintains a majority share of social logins in the other sectors examined.

Full story on MarketingCharts

Instagram Grows As Teens’ Social Network of Choice

October 13, 2014

Teens continue to gravitate to Instagram and away from Facebook, finds Piper Jaffray in its latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just 45% said they use Facebook, a significant drop from 72%.

Full story on MarketingCharts

Facebook Goes All-in on Stickers, Bets Millennials Will Love ‘em

October 13, 2014

Finally, after all these years, Facebook now has stickers. Stickers for leaving comments on posts. Instead of using words. It’s going to be great. Facebook first launched stickers back in April 2013, but only in private messages. Now Facebook is rolling out the feature to timeline posts, enabling users to voice their opinions with a Pusheen cat, a smiley, or anything else in Facebook’s Sticker Store.

Full story on Venturebeat

Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook

October 15, 2014

The Cannes Lions advertising festival has become as big among the Madison Avenue crowd as the Riviera town’s iconic film event is for Hollywood. So as Steve Stoute nursed a drink with a friend at the Hôtel du Cap-Eden-Roc on the balmy June evening that opened this year’s boozing and schmoozing, the Cannes Lions veteran braced himself for an onslaught of media and technology executives. Stoute’s ad agency, Translation LLC, has clients that would have him fending off supplicants left and right.

Full story on Forbes

Twitpic Couldn’t Find An Acquirer, Will Shut Down After All On Oct 25th

October 16, 2014

The reports of Twitpic’s survival were greatly exaggerated. Despite claiming it had found an acquirer to save it from death following a trademark complaint from Twitter, the photo sharing service today announced that didn’t happen and it’s game over on October 25th. Users can now export their photos until the 25th, at which point they’ll vanish into the void.

Full story on TechCrunch

Tweets from Accounts You Don’t Follow Will Soon Appear in Your Timeline

October 16, 2014

Twitter loves experimenting with its service. One of those experiments involves dropping tweets in your timeline from accounts you don’t follow. That one is actually here to stay. Today Twitter posted that in recent tests, people enjoyed seeing tweets from accounts they don’t follow in their timeline.

Full story on The Next Web

Facebook Is Challenging YouTube For Video Supremacy (On Facebook)

October 16, 2014

In Facebook’s house, Facebook gets what Facebook wants. And what Facebook wants right now is to challenge YouTube for dominance in video consumption. Big surprise: Facebook is now challenging YouTube for dominance in video consumption — within its walls, anyway. Native Facebook videos are on the verge of catching up with YouTube videos in terms of the number of shares.

Full story on Forbes

Twitter’s New Audio Cards Put Music in Your Tweets

October 16, 2014

Twitter has a new way for you to listen to audio and music: the Twitter Audio Card. In Twitter’s iOS and Android apps, you can tap on embedded audio from the new card right from a tweet. You can also “dock,” or minimize into the corner of the app, the Audio Card you’re listening to and continue to browse around Twitter without interrupting the listening experience.

Full story on Venturebeat

Whisper Under Fire After Guardian Alleges ‘Anonymous’ Social Network Tracks Users

October 16, 2014

A new report by the Guardian states Whisper, the “anonymous” secret-sharing social network, might not be so anonymous. Whisper, however, says the allegations made against the company are not true. In a piece published Oct. 16, the Guardian claims Whisper tracks its anonymous users with an in-house mapping tool that curates GPS data from messages sent by users.

Full story on Huffington Post

What We’re Watching

Pinterest has grown to become a top traffic driver for brands and publishers. Some accounts now have the option to migrate to a business page which is the same as a regular profile with reporting. Currently Pinterest reporting is not robust. To find out who is pinning photos linking back to your requires a little web coding for site verification. It is simple enough to do but, when you have limited resources or perhaps little control over the back end of a site, it can be a challenge. That’s why I love this simple hack using the search function to get a list of who’s pinning your stuff. Give it a try!

~ Melonie

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