Looking back on the year how many times have you stopped what you’re doing to simply tell someone “thank you”? Each November Thanksgiving serves as a reminder to be grateful. When you work in marketing every day can feel like a whirlwind. Gratitude is easily forgotten. We wake up each morning with lofty goals set…
We had a rare opportunity to chat with Nicoletta Ruhl, director of digital media for the San Diego Chargers, about social marketing. Nicoletta joined the Chargers four years ago working in the corporate sponsorship group before deciding in 2012 to create the digital media department into the powerhouse you see today. In just under a…
Do you ever feel like the people you meet online aren’t who they are in real life? Halloween is a free pass to be someone else for a day and have fun at it. But we all know that when it comes to interacting online we want authenticity. The internet tends to leave us with…
Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is the perfect time for brands to get social since everyone wants to share their summer experience with the…
There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…
Making the Introduction The first step in building a marketing brand partnership is to have your introduction down. Whether you’re networking at a conference and looking to make face-to-face connections with brand representatives, or chatting online using your brand’s voice through social media, getting your elevator pitch ready for either type of conversation is key…
Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel. Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…
Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can even be found in forums or private groups like iVillage, Yahoo, and Facebook. And with marketing becoming more…
Hosting an event is a great way for brands to get the word out about a new product or service. Bringing the right people to those events can become a science, especially if you want good media coverage. Bloggers are the perfect people to invite to your next event. These days they are actually thought…
By: Andy Morales Foursquare offers brands, businesses, and blogs many opportunities to create a presence and connection with fans. Businesses with a physical presence have the opportunity to claim their foursquare venue and run a variety of specials to attract visitors. When you manage your venue, Foursquare provides you with a variety of back-end metrics.…
