Originally posted on IZEA. Who has “mommy blogger” in their marketing plan? I raised my hand too. Connecting with the right bloggers should be in every brand’s playbook. The “mommy blogger” in particular has become the Holy Grail. Why? Some time ago marketers finally figured out two important facts about how products are purchased: 1.…
Blogger outreach! We’ve all heard about it, and most brands are making blogger outreach campaigns part of their marketing strategy. In a nutshell, blogger outreach is the process of building relationships with qualified, influential bloggers, asking them to write about a particular product, service or experience, providing an incentive for them and their readers with the goal of receiving…
As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
Does your brand have an abandoned community lingering somewhere in the socialsphere? You’re not alone. Many marketers are guilty of it at one time or another. Sometimes unknowingly. An “abandoned community” is a Facebook, Twitter, or other online community created by a brand, or someone authorized or not representing it, that is eventually neglected. There…
Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…
10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up with it. Make a resolution in 2013 to put your blog on a schedule and post regularly. When…
I don’t know about you, but networking events used to scare me. That is, until social media came along! Social media has become the ultimate icebreaker for meeting people in real life (IRL). We’ve heard it time and time again; people want to do business with people they know and trust. Do you remember the Cheers jingle?…
Do you want to know how to get the most of out of your Facebook page marketing? IT Agility has put together an awesome presentation that breaks down the many ways Facebook processes your posts, from the EdgeRank Algorithm to social ranks and social clicks. The presentation contains actionable Facebook marketing tips you can implement…
We all can agree that social media is a great tool for building brands with fans. But, just because there are hundreds of social media platforms available doesn’t mean you have to be present on every single one. With a little research and careful planning, you will uncover your best social media efforts that…
The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…
