A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…
A New Philosophy on Celebrating Fans
July 15, 2011
The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…
Cute Error Message: Babies Make Boo Boos Better
March 10, 2011
Plum District uses a cute error message to capture the hearts of their target audience, moms. While coming across a website error can be frustrating, it’s hard to stay frustrated at a newborn. More importantly, there’s a way for users to contact them for help.
Best Error Messages Ever: Fail Whale
October 5, 2010
Well maybe, depending on the accuracy of the movie. The fail whale came to mind as I was watching The Social Network over the weekend. In the movie Mark Zuckerberg accuses Eduardo Saverin (original co-founder and CFO) of jeopardizing the social network by cutting off finances and subsequently almost taking down the servers. The fail…
Hootsuite Error Message: Owls Need a Break
September 28, 2010
I’m starting an archive entertaining error messages (see more in the best error messages category). The fail whale is a given. But, have you seen the failed hooty? I didn’t know the little guy spoke multiple languages- what a talent. What I appreciate about this message besides the warm, fuzzy fun is that they link…
The New Digg Fail “Wagon” Charms Its Way Through Glitches
September 7, 2010
I’ve had my NEW Digg beta account in place for months after hearing the big announcement at the Diggnation SXSW party. (I have video I’ve procrastinating on posting I will do it soon I promise). The truth is I am intrigued but I just haven’t had time to, well, dig around it. As the shiny,…
Woot! (a favorite site for treasure hunting online deals) posts a blog featuring each product they release for their daily offer – a brilliant SEO strategy. BUT the real brilliance is in the copywriting. I’m laughing so hard to myself right now, and while accomplishing entertaining a multi-tasking Web surfer with a short attention span…
Skittles Turns Its Website Into A Social Media Widget
March 3, 2009
Yesterday a candy bomb dropped on the social media community and rainbow-tongued teens when a major brand website was transformed into a mash up of social networking sites. Welcome to Skittles “Interweb the Rainbow” (Yes, this is the homepage!): Innovative? Absolutely. The future of web design? That’s yet to be seen. It has the industry…
