Browsing Tag

brands

5 Brand Instagram Feeds You Should Follow

April 9, 2013
Photo marketing

The past year has been the “rise of the photo” with sites like Pinterest and Instagram skyrocketing in popularity. Many companies are still debating whether Instagram is a place they should be spending time. For some organizations, it’s a no brainer, like restaurants and retail, because of the compelling pictures that may drive people into…

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Entertaining Error Messages: Mailchimp’s Disappearing Act

March 19, 2013

MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh. I absolutely love how MailChimp’s branding and messaging is consistent. Everything from the funny monkey to the fun…

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Fandom’s Magic Castle Unicorn Error Page

January 31, 2013

Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial thing when it comes to a brand’s website design until you are surprised by one that is simply…

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How to Turn Holiday Shoppers into Loyal Fans

November 14, 2012
woman shopping

Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and developing strong brand loyalists. How you do this can result in fans doing your marketing for you and…

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Entertaining Error Messages: On a Boat with Empire Avenue

March 7, 2012

By: Andy Morales Empire Avenue is a social measurement tool combined with a gamification level that mimics the intricacies of the stock market. When visiting their website, it is easy to get lost, confused, and overwhelmed. However, if you go to their website when it happens to be down, you are greeted with a friendly…

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Social Brands Just Wanna Have Fun: 6 Entertaining Error Messages

February 22, 2012
Brand Personality of the Twitter Error Message

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

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A List of the Best Social Brands and Platforms

October 28, 2011
social media brands

There’s more to social marketing than Facebook and Twitter. There is a universe of online platforms that crop up just as quickly as they die. Here’s are a few of our favorite online brands and platforms. Some of them we couldn’t live without. What are yours?

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Uncovering Hidden Audiences For More Profitable Communications

October 7, 2011
social fans

Have you neglected key audience segments in your brand communications? It’s a good time to consider who your audiences are and how you can connect with them. Whether through social media or email marketing, or a special section tailored just for them on your website; there’s a place for all of your brand stakeholders in your next content strategy. [Audience Map Graphic]

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Fresh Books Error Message Takes An Opportunity To Engage

August 7, 2011

Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their…

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