In case you haven’t heard, social media marketing is not free. While it’s a free for all in terms of barrier to entry, the effort it requires to make your brand stand out in the noise can be tremendous. It takes time, a consistent stream of effort, and intellectual talent. Every day marketers are…
July 5, 2012
We’re thrilled to co-host Mashable’s third annual Social Media Day! Launched in 2010 as a way to recognize the digital revolution happening right before our eyes, we invite you to join fellow social media enthusiasts by attending Social Media Day San Diego at Marina Kitchen. With their recent $10.6 million remodel, great food, and even better…
June 29, 2012
Help employees learn how to control, manage and organize Facebook friends. As social media marketers, one of the main concerns we hear from companies is fear over what employees are posting and saying about them online. Rather than forming strict social media policies, organizations can make sure employees understand smart use of social media,…
June 13, 2012
Facebook and Twitter are marketing staples for business. It can be difficult to make a distinction between the two and how each functions to meet a business’ objectives. And, as Facebook becomes more and more mainstream, marketers become more and more comfortable with it. To the point of overlooking Twitter’s value. Facebook is for fans.…
May 29, 2012As I am writing the Facebook IPO opens for trading in about twenty minutes. I, like the rest of the world, am thinking about how Facebook has changed everything. Whether you’re a regular Joe hooking up with ex-girlfriends from high school, a blogger building her network, or a company still pulling their hair out trying…
May 18, 2012
This week we’re at the Content Marketing Strategies Conference discovering tools for content development, curation and syndication. I’m excited to test and try all of them because my own organization suffers from the same challenges every company (big or small) does in taking this on as a serious marketing tactic: Time Resources And, the need…
May 9, 2012
Content Marketing, Social Marketing Strategy
Leveraging Your Digital Assets Using Social Content Curation
Everyone seems to have their standard set of social platforms in place (Facebook, Twitter, blog) and this is the year for marketers to take the next step forward to seriously consider their content. We are all thinking about how to better leverage our digital brand assets and distribute them in a way that makes sense…
May 1, 2012
Pinterest is an online pin board where people organize and share the things they love. It has become the most popular curation website in history and the fastest growing social network in 2011-2012, ranking higher than Google+ despite being closed to users on an invite only basis. Over 10.4 million registered users, 9 million…
April 23, 2012
The day has finally come, it’s March 30th and Facebook will finally unleash their timeline upon the brand business pages of the universe. Some of you are nodding your head thinking “about time already” and yet others still find themselves in the middle of their Friday afternoon unprepared, frantically trying to figure out how…
March 30, 2012
WordPress powers lots of web sites and blogs such as CNN’s blogs, and can be extended with plugins to power more common advanced needs like e-commerce or portfolios, but here are 3 surprising uses of WordPress that aren’t typically thought of together with the WordPress platform. I hope this inspires you to add more…
March 28, 2012