He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
February 28, 2013As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
February 26, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
February 21, 2013
Does your brand have an abandoned community lingering somewhere in the socialsphere? You’re not alone. Many marketers are guilty of it at one time or another. Sometimes unknowingly. An “abandoned community” is a Facebook, Twitter, or other online community created by a brand, or someone authorized or not representing it, that is eventually neglected. There…
February 19, 2013
He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…
February 14, 2013
By: Rob Reed With the introduction of Facebook Graph Search (Graph Search), brands with multiple locations will soon find their Facebook strategy turned on its head. The value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies. If you’ve not heard about…
February 12, 2013Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog post, or developing copy for social media, there is no doubt that you have to be on your…
February 7, 2013
Fandom Marketing is very excited to be participating in Online Marketing Summit San Diego happening Monday, February 11 through Wednesday, February 13 at the San Diego Convention Center. Melonie and I will be on site blogging and tweeting live at the event. Be sure to follow along by using the official Twitter hashtag #omsummit. If you…
February 5, 2013Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial thing when it comes to a brand’s website design until you are surprised by one that is simply…
January 31, 2013
There are many hosts that offer 1-click installations of WordPress, but the 1-click install may cause problems that non-technical users may not even be aware of. I hope to detail the potential pitfalls with the typical 1-click WordPress install, and suggest that using the 1-click installation be avoided altogether, using WordPress’ built-in installation wizard instead.…
January 30, 2013