Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…
November 25, 2014
The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat teamed up with a payment processing service to enable users to send cash and Twitter made it possible to search tweets all the way back to 2006. Learn about FB Techwire, Facebook’s newly introduced resource for journalists to discover original content.…
November 21, 2014
Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single network hoping your messages resonate, or do the groundwork beforehand to ensure you are reaching those who will…
November 18, 2014
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook Messenger reached half a billion users and Instagram made it possible for users to edit their captions after they post a photo. Hear Mark Zuckerberg’s reasoning behind forcing users to download a separate messenger app and learn about Bill Cosby’s massive social…
November 14, 2014
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
November 11, 2014
In this month’s Expert series, we chat with Sukhjit Ghag, Director of Community at startup company Leeo, about the challenges of building online community from scratch. We can all learn a thing or two from Sukhjit who has built a reputation for customer-centric marketing. Previous to bravely transitioning to the start-up world she managed community…
November 4, 2014
The week in social media news hand-curated by your friends at Fandom Marketing. Verizon’s new content marketing website hit a snag and Facebook made improvements to photo posts from Androids and iPhones. Learn about Tumblr’s new update and why your Instagram feed will be filled with video ads. Improvements to Photo Posts on Mobile October…
October 31, 2014
By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers. The question is whether this a true reflection of the social media giant or just a misunderstanding of…
October 28, 2014
The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook introduced its new anonymous app, Rooms, and Snapchat freaked out its users with first advertisement. Learn why Twitter wants to be your gatekeeper and how Ello legally promises to remain ad-free and never sell users’ data. And, watch our featured…
October 24, 2014
Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
October 21, 2014