The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
March 26, 2012
Images are playing a bigger part of blogging, with themes that highlight the posts’ featured images becoming more popular, creating great visually appealing layouts. Even more so with the popularity of Pinterest and Facebook sharing, which uses an image from the page or post. Even with various methods for including specific Facebook OpenGraph code within…
March 14, 2012
By: Andy Morales Empire Avenue is a social measurement tool combined with a gamification level that mimics the intricacies of the stock market. When visiting their website, it is easy to get lost, confused, and overwhelmed. However, if you go to their website when it happens to be down, you are greeted with a friendly…
March 7, 2012
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
February 29, 2012
Tweeting is easy they say. It only takes about sixty seconds to create a profile then write a one or two sentence post. And, once you’re in there are all kinds of built-in features prompting you to “follow your interests” and “connect” with others. For brands, the question isn’t one of complexity it’s positioning and…
February 27, 2012
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
February 22, 2012
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
February 15, 2012
When moving a web site from one domain to another domain or subdomain, permanent redirects (known as 301 redirects to the web server) are vital to keep existing search engine links working. There are a few ways to do this, but I’ve found the easiest way is to set up the old domain to use…
February 9, 2012
This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…
February 8, 2012
How can you get website work done without knowing how to code or hire a programmer? The answer is plugins. If you have a self-hosted WordPress blog (not using the free wordpress.com version) you have a world of features available to customize your site. WordPress is a free, opensource blogging platform and plugins are tools created…
February 3, 2012