This is the second installment of the Social Media for Jobs Series where I am providing tips on how to social market your most important brand, you. Last week we discussed the importance of building your personal brand. Today we’re focusing on ways you can stand out by optimizing your LinkedIn profile. A LinkedIn…
October 25, 2012
Do you want to know how to get the most of out of your Facebook page marketing? IT Agility has put together an awesome presentation that breaks down the many ways Facebook processes your posts, from the EdgeRank Algorithm to social ranks and social clicks. The presentation contains actionable Facebook marketing tips you can implement…
October 24, 2012
Welcome to the first installment of our five part Social Media for Jobs Series. Obama and Romney aren’t the only ones that want to see people get back to work. We all do, right? At least we can all agree on something. I believe collectively we have a lot to offer each other to…
October 18, 2012
Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to find photos, and understanding creative commons, editorial use and attribution will help you navigate and find a photo…
October 17, 2012
Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities. Twitter advertising can be good if your social media objectives are to build more awareness or simply gain…
October 10, 2012
We all can agree that social media is a great tool for building brands with fans. But, just because there are hundreds of social media platforms available doesn’t mean you have to be present on every single one. With a little research and careful planning, you will uncover your best social media efforts that…
October 5, 2012
Today I’m presenting “Twitter in 20” to San Diego’s Rotary Club 33. Here’s my presentation covering Twitter Talk: Twitter definitions The do’s for success on Twitter How it helps businesses Hopefully I’ll motivate a few business owners who’ve been hesitant to use Twitter to go for it!
August 23, 2012
The big question in social media is “what’s next?” These days every company has a Facebook page: the company that succeeds is one that can go beyond the normal page offerings and find ways to deliver more of what their consumers need and even things they don’t know they need. To make a Facebook page…
August 15, 2012
Twitter is well-known for being loosie goosie when it comes to rules. Marketing on Twitter is much simpler than Facebook. Brands have no restrictions and anyone can freely use it as long as they don’t violate trademarks. If you ask people why they Tweet it’s open for interpretation. You make it what you want. Historically…
July 26, 2012
You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into truly managing your social media by measuring reach, seeing the demographics of your followers, scheduling tweets, and tracking your…
July 11, 2012