When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the world’s largest professional content sharing community. The site receives about 60 million visitors a month with three billion…

Great customer experiences depend on engaged workers, but 70% of those workers either hate their jobs or feel completely disengaged, spelling slow motion disaster for many brands. There is a way out: empirical evidence shows that social technologies are one of the best ways to create engagement. A socially savvy workforce also helps avoid social media…

Look, the holidays are creeping up on us fast. Is your marketing ready? Whether or not you have a promotion in the works you’ll want to make it social. In case you need a refresh on why, here are a few benefits of integrating social media to your promotion, giveaway or contest: Increases people reached…

In our world of evolving technology we are always looking for ways to make the next exciting step. So, I am very excited to announce our new WordPress Featured Images In RSS plugin. After realizing that featured images from posts are not included in the site’s RSS feeds,  I wrote code for many clients to…

All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you only have a few seconds to do it. Social media design isn’t usually thought of as an essential…

What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write for the audience, establish your objective, provide value and add an avenue to extend the conversation. Your creation…

So you have a blog, now what? One of the most common questions I get from clients is what to talk about. It’s easy to start a Facebook page, blog, or any of the many little content consuming monsters we like to create on a whim. But if you’re brand isn’t a fit for baby…

Snapchat has made its way from a controversial sexting social media app popular among teens to a useful marketing tool for brands in less than two years. Do they have Taco Bell to thank for the turnaround? Taco Bell became one of the first major brands to step out onto the platform and experiment with…

Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is the perfect time for brands to get social since everyone wants to share their summer experience with the…

There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…