Five Reasons to Include Paid in Your Organic Facebook Strategy

February 1, 2017

In a world where digital advertising is carefully designed for individuals, Facebook advertising has dominated new media. Strategically customized ads to highly targeted audiences can help your business gain mind share on Facebook. People are spending 9 hours a day on social media as a source of news, entertainment and communication channel with their favorite brands. So, why not take it a step further and make sure your message is front and center? Here are five reasons advertising on Facebook should be combined with your organic effort as an ongoing strategy.

1. Reach People Where They’re Spending The Most Time

Facebook has a vast audience of users all over the world, consisting of 1.7 billion monthly active users (Source: Facebook, January 27, 2017). Facebook states that “1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram.” Your brand will be exposed to a substantial number of people in your target market to gain visibility and an increase in following. Something that organic struggles to do.

2. Organic Reach is Dead

Lets face it, Facebook organic reach has drastically decreased. It has become incredibly hard be successful through organic posting alone. Sure, you will get a few followers and engagement here and there. However, paid reach plays a critical role in Facebook success for businesses. Organic combined with paid social is the way of the future.

3. Customizable Audiences

Facebook advertising for business allows you to target a very specific audience, making it especially easy to engage relevant customers. You can start with basic demographics targeting gender, age and geography. Or, get really detailed targeting individuals based on interests like food, pages they like, activities, and publications they follow. Being able to narrow down you target audience is must when it comes to gaining more followers and awareness. It allows you to showcase your products to the people who are most likely to purchase them and engage back.

4. Flexible Budget Options

You don’t need to have a big budget to run Facebook ads. In fact, you can run an ad for as little as $1 per day. You can easily customize a budget and date range for campaigns through their self-service platform. If you are targeting audiences of scale, Facebook has enough inventory to fill your pipeline on upwards of $20,000 per month. Facebook gives you full control over your advertising budget, making it easy and less stressful.

5. Analytics and Insights

Knowing how effective your ad was can be crucial to how you move forward with your advertising spend. Facebook provides amazing, user-friendly reporting tools to analyze a campaign. Metrics like click through rate, engagement rate, cost per click, geographic performance, and CPM will help guide strategic objectives in marketing.

Questions about Facebook advertising for business? Contact our team at Fandom Marketing

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