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How To Customize Your Link Preview With Facebook Domain Verification

January 10, 2018
fandom blog facebook domain verification

Marketers can no longer edit link details on Facebook posts without taking this important step. Find out what led to Facebook’s change and how to go through the process of Facebook domain verification. Facebook disabled link preview editing for both native posting and third-party publishing in the fall of 2017. This impacts the ability to…

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Five Tips for Fitness Marketing in the New Year

December 26, 2017
Tips for Fitness Marketing in the New Year

December 26th starts a whole new season of purchasing. Consumers have eaten their fill and are regretting it. I’m talking about the resolution season. The time of year everyone vows that this is the year they better themselves. Many of these resolutions involve fitness and health goals. We have all seen the tried and true…

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Social Media Marketing Trends Taking Off in 2018

December 5, 2017
social media marketing trends, 2018, digital marketing

Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…

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How Today’s Brands are Using Snapchat Marketing to Reach Millennials

October 18, 2017

Since its launch back in 2011, Snapchat has carved a place as being the top social media app for the millennial generation. Quickly edging out notable competition like Vine, and momentarily Instagram and Facebook, this addicting platform has everyone under 25 doing it for the “snap.” Over the years Facebook quickly evolved to copycat Snapchat’s…

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Our Top 10 Social Media Tools We Can’t Live Without

June 30, 2017

As a professional in the social media space, sometimes it can be hard to cut through the clutter of what tools are the best for the job at hand. Whether you’re a corporation looking to be more nimble or a one person marketing department wanting the dish on what might be cost effective, it can…

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Six Powerful Marketing Trends from SXSW 2017

March 24, 2017
SXSW 2017

Marketers, VR enthusiasts, celebrities, musicians, and even gamers flock to Austin, Texas each spring for the South by Southwest Conference & Festivals. Sessions, sponsor activations, and events revolve around interactive, film, music and new to 2017, gaming. From VR cinemas to fashion moguls talking social media, to the effects of storytelling on your brain, here…

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San Diego’s Most Instagram Worthy Spots

March 2, 2017
San Diego's top Instagram Worthy Locations

Instagram is a place to discover the world. With 600 millions users and counting, Instagram is the perfect platform to drive engagement in a world where visual content is an essential piece of event marketing. For that reason, we’re sharing our favorite downtown San Diego Instagram spots for you to create new exciting content while…

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Four Free Ways to Use Google Analytics to Successfully Leverage Your Data

February 15, 2017
4 Free Google Analytics Reports

With consumers’ digital engagement becoming increasingly central for most businesses, tracking that engagement is more important than ever. Google’s free digital analytics tool, Google Analytics, allows marketers to do this and much more. Available to anyone with a Google account, this dynamic resource collects, processes, and reports on the behavior of users who visit your…

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Five Reasons to Include Paid in Your Organic Facebook Strategy

February 1, 2017

In a world where digital advertising is carefully designed for individuals, Facebook advertising has dominated new media. Strategically customized ads to highly targeted audiences can help your business gain mind share on Facebook. People are spending 9 hours a day on social media as a source of news, entertainment and communication channel with their favorite…

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34 Digital Marketing Trends to Watch in 2017

January 18, 2017

What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…

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