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Brands In Social media

What Makes Viral Videos Viral? Here Are Five Attributes

June 18, 2013

Viral videos. Every company wants to create a viral video, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product. In general, the rule of thumb is that you cannot create your own viral video. Company-created…

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How-to Create the Perfect Brand Partnership

May 28, 2013

Making the Introduction The first step in building a marketing brand partnership is to have your introduction down. Whether you’re networking at a conference and looking to make face-to-face connections with brand representatives, or chatting online using your brand’s voice through social media, getting your elevator pitch ready for either type of conversation is key…

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How Manchester Grand Hyatt San Diego Uses Social Media to Connect with Guests

May 21, 2013
Kristin Helms_Marketing Expert

Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel.  Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…

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Brands That Bring It With Foursquare

April 16, 2013
foursquare-day

By: Andy Morales Foursquare offers brands, businesses, and blogs many opportunities to create a presence and connection with fans. Businesses with a physical presence have the opportunity to claim their foursquare venue and run a variety of specials to attract visitors. When you manage your venue, Foursquare provides you with a variety of back-end metrics.…

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5 Brand Instagram Feeds You Should Follow

April 9, 2013
Photo marketing

The past year has been the “rise of the photo” with sites like Pinterest and Instagram skyrocketing in popularity. Many companies are still debating whether Instagram is a place they should be spending time. For some organizations, it’s a no brainer, like restaurants and retail, because of the compelling pictures that may drive people into…

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How to Turn Holiday Shoppers into Loyal Fans

November 14, 2012
woman shopping

Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and developing strong brand loyalists. How you do this can result in fans doing your marketing for you and…

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Three Ways To Take Your Facebook Page To The Next Level

August 15, 2012

The big question in social media is “what’s next?” These days every company has a Facebook page: the company that succeeds is one that can go beyond the normal page offerings and find ways to deliver more of what their consumers need and even things they don’t know they need. To make a Facebook page…

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A New Philosophy on Celebrating Fans

July 15, 2011
Facebook fan strategy

The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…

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