In Bewitched (Columbia Pictures 2005) a dog played by Satchel is tested for loyalty between Isabel Bigelow and Jack Wyatt. Isabel has a trick up her sleeve, however, and she uses magic to lure the dog to her. Satchel hops over the dining table right into Isabel’s arms—despite the best efforts of a trainer standing…
I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out of a conference like this on overload wondering “so what do I do?” Here are a few boiled…
#1 Talk about them, not your product. It’s a phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while watching the person on the other end fade away. The more you talk about your product, the less people…
Salesforce.com, who specializes in contact management software, purchased Radian6, a social media monitoring platform (buzz monitoring) for $326 million. Read today’s press release here. This is an exciting move. We have a customer data giant plus a customer social media data “listening” giant well on their way to some significant integrations. Here’s what it means to…
There’s clearly not a standard set for Twitter netiquette of who you “should” follow back. I hear the debate going to this day and we’ve now hit its 5 year anniversary. Whooo congrats Twitter! #youvechangedtheworld I personally do not subscribe to the rule that I should follow back everyone that follows me. This lends to…
Plum District uses a cute error message to capture the hearts of their target audience, moms. While coming across a website error can be frustrating, it’s hard to stay frustrated at a newborn. More importantly, there’s a way for users to contact them for help.
Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…
Selecting a name is the most important thing you will do for your brand, product or business. In today’s environment there’s more to finding a name than a catchy word or phrase. To be competitive it must meet greater criteria than “Does it sound nice?” Here are six ways to think ahead and launch with…
I’ve long had a preference for brands on Twitter. I’d say that I even crush on those that tweet me about my experience in their restaurant. According to an April 2010 study featured on eMarketer 49% of consumers are influenced to try new restaurants that use social media, especially if the restaurant is active on a social network…
There is a struggle to name “it” as social networking becomes a real component within marketing plans. In many companies the most important. Let’s take a look at some of the terminology being thrown around. Social Marketing I often hear the word social marketing used casually as a shortened version of social media marketing. It…
