What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…
By: Drew Wilkinson The visual discovery and ‘bookmarking’ platform Pinterest hit 100 million monthly active users back in 2015, the same year that it began selling ads, or “promoted pins” on the site. Since then Pinterest has been working consistently to improve the ad platform (necessary in a competitive and evolving space) and look set…
Warmer weather is around the corner and that means barbecues, picnics, pool parties, and basking in summer rays. Now, as a brand you’re wondering how to turn summer into a conversation with your audience, we’ve got that covered. From audience, partnerships, influencers, going hyperlocal and prepping for fall our Ten Step Summer Marketing Plan has everything…
User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook is currently testing a shopping experience as well as floating videos on the homepage. Twitter is rolling out a new data dashboard to help you monitor and manage your account. Learn why millennial binge-viewers are ditching video content and discover which family member…
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook is rolling out a way to sign up for Messenger without a Facebook account. Snapchat released an update with several new product features including tap to view and nearby friends tool. Learn about the disappointment that was caused by Facebook’s newly released…
The week in social media news hand-curated by your friends at Fandom Marketing. Twitter announced its plan to remove the 140-character limit on its direct messaging feature and Pinterest reveals its plan for adding a “buy button”. Learn about Facebook’s newly introduced version Facebook Lite and Facebook’s decision to begin supporting animated GIFs. Find out why you’ll soon start…
The week in social media news hand-curated by your friends at Fandom Marketing. Google Photos now offers users unlimited storage and Facebook launched a new security tool. Facebook also enabled GIF support and now allows users to pay one another inside Facebook group chats. Learn what teens are doing nowadays in an attempt to summon demons and discover…
The week in social media news hand-curated by your friends at Fandom Marketing. President Obama officially joined Twitter. Google and Twitter teamed up to allow tweets to surface directly within search results. Learn how using social media can affect your financial future and discover what kinds of apps the kids of the future will be into.…
The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising…
