The week in social media news hand-curated by your friends at Fandom Marketing. Facebook is rolling out a way to sign up for Messenger without a Facebook account. Snapchat released an update with several new product features including tap to view and nearby friends tool. Learn about the disappointment that was caused by Facebook’s newly released diversity data.
News Feed FYI: Taking Into Account Time Spent on Stories
June 12, 2015
The goal of News Feed is to show you the content that matters to you. The actions people take on Facebook—liking, commenting or sharing a post—are historically some of the main factors we’ve considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you.
Full story on Facebook Newsroom
Twitter Is Now Going to Decide What Should Matter to You
June 18, 2015
Twitter has long had a problem—and everyone knows it. Twitter is loud. It’s noisy. Even when you try to keep your follows under control, it’s difficult to find the tweets you want to see—or the people you don’t even know you should be following.
Full story on Wired
Twitter Takes Mysterious Step Into AI: What’s The Mega Plan?
June 18, 2015
Twitter has made a major but somewhat secretive step into the world of artificial intelligence and machine learning, pitching it head to head in a new area with Google and Facebook. Its acquisition of Cambridge, Massachusetts-based business Whetlab brings the social network right into the AI sphere, though Twitter is remaining pretty mysterious and avoiding revealing any real detail.
Full story on Forbes
Sign Up for Messenger, Without a Facebook Account
June 24, 2015
With Messenger, we’ve been focused on creating the best messaging experience possible by giving people a fun and easy way to connect and express themselves with friends and contacts. If you’re in Canada, the United States, Peru or Venezuela, we are starting to roll out a new way for you to sign up for Messenger – without a Facebook account.
Full story on Facebook Newsroom
Facebook Disappoints With New Diversity Numbers
June 26, 2015
Facebook has released new diversity data and the results are pretty disappointing. Despite hiring another 2,897 employees over the last 12 months, the company’s overall ratio of male to female employees budged just 1%: 68% vs. 32% this May compared with 69% male vs. 31% female the same time last year, according to the diversity report released in June.
Full story on Mashable
Facebook Offers Marketers New Video Ad Option That Only Counts Longer Views
June 30, 2015
Video ads have been a huge boon for Facebook, but not all marketers have been pleased with how the company charges for them. In response, Facebook is giving marketers a new option in what the company is calling a test.
Full story on Forbes
Can You Require Your Employees To Be On Facebook?
July 1, 2015
Beginning next year, it will be illegal for employers in Oregon to require job applicants or employees to establish and maintain personal social media accounts. The bill, which amended a state law that bans employers from accessing the personal social media accounts of job applicants and employees, was signed into law last month.
Full story on Forbes
Snapchat Debuts Tap To View And Nearby Friends Tool, Boosts Security Features
July 1, 2015
A few months ago, Snapchat’s CEO Evan Spiegel hinted that the app’s hold-to-watch feature was on its way out. As of Wednesday, users no longer need to keep a finger on their screens to view a snap or story. Users can now tap to view content instead. The new feature is one of several product updates Snapchat announced this past Wednesday in a post.
Full story on Forbes
Large Parts of Reddit Shut as Users Revolt Against Firing of Admin
July 3, 2015
Reddit users and some moderators of the site are revolting en masse over the alleged firing of communications director Victoria Taylor, with several major subreddits being set to private and thus closed to users.
Full story on Mashable
What We’re Watching
Find out why Facebook is investing in AI and how it will improve the intelligence of the news feed.
~Melonie
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