The week in social media news hand-curated by your friends at Fandom Marketing. Twitter announced its plan to remove the 140-character limit on its direct messaging feature and Pinterest reveals its plan for adding a “buy button”. Learn about Facebook’s newly introduced version Facebook Lite and Facebook’s decision to begin supporting animated GIFs. Find out why you’ll soon start seeing many more ads throughout your Instagram feed and how Pinterest will soon actually be making money.
Pinterest Makes Media Push Targeting Evergreen Content
May 26, 2015
When people think about Pinterest, wedding dresses, recipes and gardening tools likely come to mind. However, the bookmarking site is deepening its relationships with publishers in a push to better feature articles and how-to stories.
Full story on Forbes
Facebook Starts Supporting Animated GIFs
June 1, 2015
Your Facebook News Feed will soon become much more animated. Facebook has decided to begin supporting animated GIF images. An animated GIF is a graphic image that moves in a loop — which is created by combining a batch of consecutive images.
Full story on Forbes
Pinterest Reveals Mock-Up for Its First “Buy Button”
June 1, 2015
See a yummy recipe, instantly order all the ingredients. Find a cool product, instantly add it to your Amazon Wish List. That’s the plan for “Action buttons” on Pinterest’s new developer platform.
Full story on TechCrunch
Here’s How Pinterest Will Actually Make Money
June 1, 2015
A new “buy button” feature could help Pinterest start raking in cash. The social networking site, which has been working to grow its advertising revenue, on Monday revealed a new developer platform featuring “Action Buttons” that would let Pinterest users buy items or add them to a wish list, according to TechCrunch.
Full story on Fortune
Advertisers Can Now Add Action Buttons like “Shop Now” to Instagram Ads
June 2, 2015
The days of an ad-free Instagram are long gone, lost in the pre-Facebook ownership days, so it might be no surprise that the photo-and-video-sharing social media app will now feature ads that let viewers take action beyond liking or commenting on them.
Full story on Consumerist
Instagram Turns Up the Volume on Its Ad Plans
June 2, 2015
Instagram is hitting the accelerator on its famously slow-speed advertising chase. Today, the Facebook-owned social network announced that after a year and a half of testing, it’s ready to shift gears. In the coming months it will start selling advertising to any business and allow advertisers to use Facebook targeting to hone in on consumers.
Full story on Marketing Land
Facebook Tests “Saved Replies,” a Tool That Lets Pages Respond to Customers with Canned Messages
June 2, 2015
Facebook is testing a new feature called “Saved Replies,” which will allow business Page owners the ability to write, save and then re-use canned messages when communicating with their customers over Facebook. The addition will save businesses time when handling incoming customer service inquires and responding to other customer feedback via the site.
Full story on TechCrunch
Get Ready for Way More Instagram Ads
June 2, 2015
Instagram’s ad service is now as big a free-for-all as Facebook’s has been for years. On Tuesday, the photo-sharing network Facebook acquired in 2012 announced it’s expanding its advertising service to all marketers, not just the carefully chosen few it’s been working with since first rolling out ads in November 2013.
Full story on TIME
Announcing Facebook Lite
Last week, Facebook introduced Facebook Lite, a new version of Facebook for Android that uses less data and works well across all network conditions. In many areas, networks can be slow and not able to support all the functionality found in Facebook for Android.
Full story on Facebook Newsroom
Twitter Will Remove 140-Character Limit on Direct Messages
June 11, 2015
You will soon be able to send much longer direct messages on Twitter. The site plans to remove the 140-character limit on its direct messaging feature in July, the company revealed in a post on its developer forum on Thursday.
Full story on Mashable
Introducing the Oculus Rift
June 11, 2015
On Thursday, Oculus introduced the Rift, which will ship to consumers in Q1 2016. The Rift delivers on the promise of consumer virtual reality and next-generation VR gaming.
Full story on Facebook Newsroom
The Silent Partnership: What the Google-Twitter Partnership Means for Your Brand
June 12, 2015
Did you know Google and Twitter have entered into a partnership? Why has this partnership developed and what implications does it have for your business? In 2013 Twitter was floated on the stock exchange and prices initially soared in a frenzied reaction. However Twitters expected rapid user growth never materialized and caused prices to fall sharply.
Full story on Social Media Today
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