The week in social media news hand-curated by your friends at Fandom Marketing. President Obama officially joined Twitter. Google and Twitter teamed up to allow tweets to surface directly within search results. Learn how using social media can affect your financial future and discover what kinds of apps the kids of the future will be into.
Introducing Instant Articles
May 12, 2015
Facebook Media is excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook. As more people get their news on mobile devices, the company wants to make the experience faster and richer on Facebook.
Full story on Facebook Media
Why Snapchat is Outliving and Outpacing the Competition
May 13, 2015
There’s no shortage of startups telling us that they’re the future of communication or solving a problem we never knew we had. Not so long ago, Snapchat was one of them. Since its launch on iOS in 2011, the service has amassed more than 100 million users.
Full story on The Next Web
Facebook Could Let Businesses Contact You on WhatsApp
May 18, 2015
Facebook said on Monday it could let businesses interact with users of WhatsApp, the popular messaging service it purchased for $21.8 billion last year. “We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday at a tech conference in Boston.
Full story on Mashable
Google Lets You Look for Tweets in Mobile Searches
May 19, 2015
Your tweets just got a lot more searchable. Google and Twitter are teaming up to allow the search engine to surface tweets directly in search results, the two companies announced Tuesday. To start, the update will appear in mobile searches — both on browsers and in Google’s iOS and Android apps.
Full story on Mashable
Could Your LinkedIn Profile Be Your New Credit Score?
May 19, 2015
If you’re a working professional and you’re using social media to connect with friends, colleagues and business opportunities, then you need to be aware that your posts, updates, tweets and pictures can impact your financial future.
Full story on Huffington Post
President Obama Joins Twitter, Hits 1 Million Followers in 5 Hours
May 19, 2015
President Barack Obama is now tweeting from his own Twitter account @POTUS. President Obama officially joined Twitter on Monday and amassed over one million followers in only five hours, which means he broke a Guinness World Record.
Full story on Forbes
Pinterest Offers First Motion-Based Promoted Pins, Better Targeting in New Ad Suite
May 19, 2015
Already nearly 90% of Pinterest users have made a purchase prompted by a pin they saw on the site, a study found this month. Now the company is launching a new suite of advertising products that will roll out this summer and could boost purchases even higher.
Full story on Forbes
Americans’ Views About Data Collection and Security
May 20, 2015
Contrary to assertions that people “don’t care” about privacy in the digital age, this survey suggests that Americans hold a range of strong views about the importance of control over their personal information and freedom from surveillance in daily life.
Full story on Pew Research Center
What Kinds of Apps Will the Kids of Tomorrow Use After Snapchat Dies?
May 21, 2015
Today we learned that the only person in the office excited about Microsoft’s Outlook updates was one of the youngest amongst us. Who can predict what the kids today will be into? More importantly for our purposes, what will the youth of tomorrow be using social tech for?
Full story on Gizmodo
Twitter Hand-Holds Advertisers Like No Other Social Media, but for What?
May 21, 2015
Twitter’s ad team will do just about anything to win over Madison Avenue — going so far as to build new products or craft marketing campaigns for clients. Yet ad agencies still devote most of their ad budgets to Facebook Inc. and Google Inc.
Full story on AdAge
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