social marketing blog for brands and professionals

Beyond 140 Characters: Live Twitter Illustrations

By on February 29, 2012
creative-conversations

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and inspire people.

Last weekend, over 50,000 obsessed foodies descended upon the Food Network South Beach Wine and Food Festival in Miami. It was a star-studded occasion with celebrity chefs including Rachael Ray, Guy Fieri, and Emeril Lagasse.

Evian was a Gold Sponsor of the event. And while they had a presence at the event with a booth, they expanded the experience by turning their Twitter account over to an illustrator for the weekend.

Sure, I’ve heard of live tweeting before, but I’ve never seen an illustrator covering an event via Twitter. Accompanied by friendly conversational copy, the illustrations took live tweeting way beyond 140 characters into something very memorable and pass-on-able. Leah Goren is a Brooklyn illustrator whose watercolors captured the sun-drenched appeal of South Beach. Her pictures received plenty of retweets and were displayed at the Evian booth during the event as well. Time for a Pinterest board perhaps?

 

 

 

Celebrity sightings: Martha Stewart and Antonio Banderas!

 

 

But just like how it’s always nice to add a little personal in with the business, some lovely shots that capture the “Live Young” mantra of Evian.

 

 

View the entire Evian Twitter gallery, which includes many more illustrations from the event.

About Anne McColl

Anne McColl is a creative interactive copywriter. She helps brands, people, and companies find the right words and pictures to tell their story. When she’s not surfing the Internet, she can often be found surfing the juicy waves in San Diego.