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How-To Create A More Effective About Page

March 17, 2015

The about page on your site is more important than you think. Go ahead, check your analytics. Chances are it’s one of the most visited pages on your site. But it can also be one of the most under-utilized. Read on to find out how to make your about page work harder for your company.…

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Beyond 140 Characters: Live Twitter Illustrations

February 29, 2012
creative-conversations

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

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Social Brands Just Wanna Have Fun: 6 Entertaining Error Messages

February 22, 2012
Brand Personality of the Twitter Error Message

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

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Write Fun Call To Actions To Grab Your Audience

February 15, 2012
creative-conversations

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

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How to Chunkify Your Copy For Better Blogging

February 8, 2012

  This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…

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