The new year is upon us and that means it’s time to focus on building an annual content calendar. We have two fantastic resources to help you get geared up for the year ahead. We tapped the team at our digital agency to collect their top content marketing tips and boiled them down to five…
Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
Social media and the mobile movement are giving average people the power to gather, dispense, and report news and information on public platforms. A job traditionally reserved for professional journalists, is now being placed into the hands of all citizens. This shift is giving professional journalists challenges and advantages they never anticipated. The great journalism…
Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog post, or developing copy for social media, there is no doubt that you have to be on your…
Ah, Halloween. It’s that brief autumnal moment when we all have a chance to let loose before the end-of-the-year responsibilities fully kick in. We look forward to darkly decorating our houses, playing spooky soundtracks, and being safely scared by monster movie marathons and high school haunted houses. But you know what we find REALLY frightening?…
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…
