The week in social media news curated by your friends at Fandom Marketing.
Facebook looks to nab Twitter’s ‘second screen’ crown in Super Bowl
January 31, 2014
With over 100 million people glued to their TV screens Sunday, the Seahawks and Broncos aren’t the only ones going head-to-head. Two fierce rivals, Facebook and Twitter, will also be clashing on a “second screen.” The two are vying to be the online destination of choice for fan conversations. Twitter can serve ads targeted at realtime conversations. Facebook can target interests or “likes.” However, Twitter has historically been the go-to for realtime conversations with TV watchers. You can follow the chatter on Twitter using #superBowl or #SB48 or using Facebook’s new Open Graph search feature.
MSNBC Twitter Manager Fired for Saying ‘the Rightwing’ Will Hate Interracial Cheerios Ad
January 30, 2014
An MSNBC social media manager was fired this week for a tweet from the network’s account about the Cheerios Super Bowl ad. The twee read ““Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family” on Wednesday catching the attention of RNC chairman Reince Priebus and creating a firestorm among Republicans.
Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS
January 30, 2014
On Monday Facebook will unveil its next push to engage the mobile user. A new iPhone app called Paper puts content from your Facebook feed into an easy to digest “Flipboard” like format. Paper is the first app out of Facebook Creative Labs and will carry out Mark Zuckerberg’s strategy to of conquering mobile with an array of single-purpose experiences rather than cramming more functionality into Facebook’s core app.
Facebook Graph Search launching ‘pretty soon’ on mobile
January 29, 2014
CEO Mark Zuckerberg promises a mobile version of the social network’s unconventional search engine and slips in a little dig directed at Google. “Pretty soon, I think, you should expect us to roll out the mobile version of this,” Zuckerberg said. “I think that that’s going to be an important step, because most of the usage of Facebook overall is on mobile, so we expect that that’s where engagement will really start to come from on Graph Search over time.”
LinkedIn Channels Six Degrees of Kevin Bacon
January 29, 2014
LinkedIn introduced a new tool that’s a twist on the “Six Degrees of Kevin Bacon” game for professionals. The social network launched “How You’re Connected” on Wednesday, a visual enhancement that explores your path to a contact. “When looking for an introduction to someone you may not know yet, you will now not only see ‘who’ in your network knows them on their Profile, but also ‘how’ they know each other to help you decide the best contact to request an introduction from,” writes Udi Milo, a product manager at LinkedIn.
The Facebook Graveyard: 10 Products the Site Killed
January 29, 2014
Over its past 10 years, the company has launched a slew of products and features to enhance the overall user experience, and tap into other areas of life besides status updates and photo sharing. Products like Facebook Beacon, Deals and Credit were created, all in an attempt to take the site to the next level of web domination.
Arby’s Slayed the Grammys With This Tweet About Pharrell Williams’ Hat
January 27, 2014
The surprising big winner at the Grammy Awards was Arby’s scoring the tweet of the night. The sandwich chain’s post about Daft Punk collaborator Pharrell Williams’ sartorial selection (“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning. It was later uncovered that Pharrell’s over-sized Vivienne Westwood was actually homage to the classic 1982 hip hop video Buffalo Girls by Malcolm McLaren and the World’s Famous Supreme Team. http://www.huffingtonpost.com/2014/01/27/pharrell-grammys-hat-hip-hop-buffalo-girls-video_n_4673508.html
GetGlue is Now a TV Tag
GetGlue, a popular mobile app where people share their TV watching and get show recommendations, announced this week that they are rebranding themselves to TV Tag. This comes after being acquired iTV where they are consolidating and relaunching with beefed up content. According to GetGlue, “The reasons we were all so excited about both companies coming together is that both teams shared a vision for how to make watching TV more fun and interesting.”
Secrets and lies: Whisper and the return of the anonymous app
January 22, 2014
If it’s true that you are who you are when no one is looking, then Whisper, the anonymous app where college-aged kids hang out and bond over their candid confessions, is arguably the most authentic social network of them all. Founded in 2012, the not even 2-year-old smartphone application returns us to the roots of the Web when anonymity, not identity, was the norm. In many ways, Whisper is a reaction to the over-embellished existences we find on Facebook, Instagram, and Twitter, making it often moody and melancholy — and real in the most unsettling of ways.