The Week in Social Media News 9/5/2014, Stories Important to Marketers

September 5, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. This week Twitter is making big changes by shutting down Twitpic, providing more font and color options, and possibly filtering feeds. Brands start to use Instagram’s Hyperlapse to provide a unique point of view, and Facebook launches a new privacy checkup. Plus, learn how many LinkedIn company page updates you should be making to be successful.

Facebook Buys 100 Patents To Spur Virtual Reality, Video, Speech

September 2, 2014

The heaviest source of patent purchases (54) is from Fujifilm, Envision IP finds. These patents primarily cover image and video compression, as well as image playback, image editing and presentation. There’s also one for a point-of-sale terminal for printing images.

Full story on Forbes

Twitter Changes Font, Provides More Profile Color Options

September 3, 2014

Revealed in a two-part tweet posted Wednesday, Twitter announced an updated web font intended to improve “speed and readability,” more color options on user profiles, and new buttons on profile pages to send tweets or direct messages to another user.

Full story on Mashable

L.A. Dunkin’ Donuts Fans Show Off Long Line, Coffee Hauls on Social Media

September 3, 2014

Many of the posts relating to the grand opening reference the long line. Fans camped out for hours—some since Sunday evening— to get into the store. The first 100 people got free tote bags and bragging rights.

Full story on Mashable

Malaysia Airlines Realizes “Ultimate Bucket List” Ticket Promotion Wasn’t The Best Idea

September 3, 2014

Considering the major loss of life on two Malaysia Airlines flights this year — when flight MH370 disappeared in March and when flight MH17 was believed to be shot down over Ukraine in July — many saw positioning a contest as something to do before you die is pretty insensitive.

Full story on Consumerist

Twitter May Be Moving Closer to Filtered Feeds — But Don’t Freak Out Yet

September 4, 2014

In an interview with The Wall Street Journal, Twitter CFO Anthony Noto made comments that many interpreted to mean the company may be considering making significant changes to how tweets are surfaced in users’ main timelines.

Full story on Mashable

Communicating a Brand’s Unique Point of View with Hyperlapse from Instagram

September 4, 2014

Hyperlapse is all about capturing objects, people and places in motion, Instagram has been keeping an eye out for how brands are using the app—and taking advantage of its unique video stablization technology—to show a different, more creative side of their businesses that people don’t normally see.

Full story on Instagram for Business

Privacy Checkup Is Now Rolling Out

September 4, 2014

Facebook is starting to roll out Privacy Checkup, which helps you review and control who you’re sharing with.

Full story on Facebook Newsroom

Back-To-School Lessons From Bed, Bath & Beyond

September 4, 2014

Many retailers just don’t seem to “get” the needs of school and college age consumers. Those who win do so by understanding what it takes to reinvent retailing for this new generation that was born swiping various sized screens in their hands. Bed Bath & Beyond illustrates four lessons that all retailers (and investors in retailers’ shares) would do well to learn about competing successfully for college-age consumers.

Full story on Forbes

Bowing to Pressure from Twitter, Twitpic is Shutting Down

September 4, 2014

Twitpic founder Noah Everett said Twitter threatened to cut off access to its API if Twitpic did not abandon its trademark application, which was filed in 2009.

Full story on FastCompany

Study: In social advertising, YouTube converts more customers than anyone else

September 4, 2014

When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released Thursday.

Full story on VentureBeat

Delaware Governor Apologizes for ‘Inappropriate’ Twitter Photo

September 4, 2014

The photo of a woman in a provocative pose and wearing a leather outfit was taken down shortly after it was posted. The tweet should have contained a link to a photo of a news conference Thursday at which Mr. Markell, a Democrat, announced new funding for the state’s six lowest-performing district schools.

Full story on WSJ

What We’re Watching

What’s the optimal frequency of updates on a company or showcase page? Good question. If you have a business, you should have a LinkedIn company page. It’s free and it helps discoverability of your brand to potential B2B customers and employees. The response in this video Q&A from LinkedIn dives into research revealing that top performing company pages on LinkedIn are publishing 112 status updates per month, or about four per day. That’s a lot. If you plan to post this much or much of anything for that matter, you have to have a strong content strategy. Posting just anything or junk content is worth posting nothing at all.

~ Melonie

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