The week in social media news hand-curated by your friends at Fandom Marketing. Amazon made it possible to add items to your Amazon wish list with a single tweet. Learn which brands became the first advertisers on Instagram and learn about Ello, the new anti-Facebook social network. Find out about the numbers behind Facebook’s fight for premium video content. And, more.
Introducing Facebook Media
September 16, 2014
Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and share stories. Facebook is committed to building a platform to make these connections broader, richer and more dynamic. That’s why on Tuesday they introduced Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
Full story on Facebook Media
Social Media Users Are More Charitable Than You Might Think
September 18, 2014
There’s no doubt that social media has made it easier for charitable organizations and nonprofits to spread their messages. The major press release or fundraiser can now be simplified into a series of tweets or Facebook posts. Organizations can stay top of mind with their own pieces of social media real estate.
Full story on Mashable
Turning Microcelebrity Into a Big Business
September 19, 2014
The peculiar trajectory of the Chainsmokers — who, in the span of about seven months, went from fledgling D.J.s on the fledgling-D.J. circuit to having a record deal, a platinum song and a few thousand panting tweens in a stadium in New Jersey screaming their names — could not have happened in the pre-Internet era, let alone five years ago.
Full story on The New York Times
Waitrose, Starbucks and Cadbury Among First Advertisers on Instagram
September 23, 2014
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are the first brands to sign up to Instagram’s new ad service, which became live on Tuesday. Instagram, the photo-sharing app that was acquired by Facebook in 2012, has partnered with Omnicom Media Group. Sponsored photos and videos now appear in the app’s main feed, identified with a sponsored label – but otherwise similar to other photos and videos users see in their feed.
Full story on Marketing Magazine
The Numbers Behind Facebook’s Fight for Premium Video Content
September 24, 2014
With adults now spending about a sixth of their daily digital time consuming video, and advertisers allocating larger chunks of their budgets to the format, digital video is clearly on the upswing. No company knows this better than Facebook, which is the number two destination for video views after Google in the U.S. and reportedly on the prowl for talent to appropriate from its rival.
Full story on The Street
What and When Millennials Share on Social Media
September 24, 2014
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content, details ShareThis in a new study of the sharing habits of Millennials. Understanding how Millennials approach social sharing is important given that online shares could be as influential as in-person recommendations.
Full story on Marketing Charts
How To Get Started With Pinterest Analytics
September 24, 2014
Are you using Pinterest yet? Discovered new Pinterest Analytics yet? If not, you should give it a whirl — especially if your target audience includes women who make up a full 80% of Pinterest users. Last month, Pinterest became an even more awesome social media tool by introducing analytics.
Full story on Business 2 Community
You Can Now Add Items to Your Amazon Wish List With a Tweet
September 25, 2014
Twitter just became an excellent way to manage your holiday wish list. Amazon revealed a new shopping hashtag Wednesday that allows shoppers to automatically add items to their wish list with a tweet. After sending a tweet containing the #AmazonWishList hashtag and a link to the item (or replying to a tweet containing an Amazon link), the MyAmazon Twitter account should reply with the status of the item, including when it gets added to your list, if it’s out of stock and how you can buy it.
Full story on Mashable
Top Social Sharing Channels, Millennials vs. General Population
September 25, 2014
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter, per ShareThis’ study. Twitter and Pinterest are on equal footing among Millennials, each at 10% of sharing, although Twitter tops Pinterest in sharing activity for the general population. Of note, Millennials show an above-average likelihood to share content via email.
Full story on Marketing Charts
What’s Up With Ello, the Anti-Facebook Social Network?
September 25, 2014
By now, you’ve probably heard something about Ello, the ad-free, invite-only, independent social network that has seemingly gone viral over the last week. The ad-free social network has quickly — and somewhat inexplicably — gained a reputation for being the “anti-Facebook.” Which is odd, because new users tend to boast on Facebook about having scored an invite to the service.
Full story on Mashable
What We’re Watching
Millennials for the good. The promise of connected tech is inspiring.
~ Melonie
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