The week in social media news hand-curated by your friends at Fandom Marketing. Facebook rolled out its sticker feature to timeline posts and Facebook challenged YouTube for video supremacy. Learn why Twitpic is shutting down on October 25th and why tweets from accounts you don’t follow will soon appear in your Twitter newsfeed. Social Logins in…
The week in social media news hand-curated by your friends at Fandom Marketing. It’s the week of trolls with Google+’s (and YouTube’s) “any” profile name policy change and the Vine movement to call them out. Pinterest is building out its discovery tools once again to include interests like outdoors. Pinterest also becomes the number two…
The week in social media news curated by your friends at Fandom Marketing. Pinterest begins testing ads, Nature Valley Granola Bars wows teens on Twitter, and new stats on which social networks account for most mobile traffic. Mocked on Internet, Diet Coke Alters Ads May 6, 2014 A CAMPAIGN for Diet Coke carrying the theme “You’re…
How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and it will not. Not likely, anyway. That’s a trap. With 100 HOURS of video uploaded to YouTube EVERY MINUTE (YouTube, May 2014),…
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search volume probably comes from this site. But the Google search engine isn’t the only site you can or…
Viral videos. Every company wants to create a viral video, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product. In general, the rule of thumb is that you cannot create your own viral video. Company-created…
It happened so fast. Social media has crept into the mainstream over the last twelve years. Crept? OK, that’s not a good word. Let’s call it launch bombed. Like 007 landing at the party in a big parachute. While arguably social media in the form of two-way communication online was developed as early as the…
