Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook rolled out its sticker feature to timeline posts and Facebook challenged YouTube for video supremacy. Learn why Twitpic is shutting down on October 25th and why tweets from accounts you don’t follow will soon appear in your Twitter newsfeed. Social Logins in…
It’s been a little over a year since the professional network did away with LinkedIn Signal, a LinkedIn feature which allowed people to filter their updates and news stream. Professionals were able to easily search for relevant information and contacts, and receive auto updates of rich content in real time. Signal mined through the daily…
The week in social media news hand-curated by your friends at Fandom Marketing. This week marks four years since Instagram first launched. Learn why Facebook hates fake likes and why Facebook was so aggressive about migrating users over to Messenger. 10 Things We Learned About Social Media Users’ Charitable Habits September 19, 2014 As the#IceBucketChallenge campaign…
This month we are pleased to feature April Le, digital producer for Sharp HealthCare. Sharp is among the largest hospital systems serving the San Diego region. In 2013, April’s team was recognized by the Greystone Best in Class Awards receiving the Gold Award for Best Execution of Social Media Tactics and the Bronze Award for Best Use of…
The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook relaunched Atlas, enabling marketers to target ads across multiple devices. Learn what Ello is and why everyone wants an invite. Find out what time is best for posting on Twitter, how you no longer need a Google+ account to sign up…
Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event. I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…
The week in social media news hand-curated by your friends at Fandom Marketing. This week the iOS 8 update means big changes for Facebook and Twitter profiles. Facebook also announces its hub for media outlets, Facebook media, as well as changes to your newsfeed. Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?…
By: Morgan Quinn You don’t need to spend a small fortune or hire a pricey agency to create great video marketing content. In fact, when it comes to video content marketing, less is often more. If you aren’t sure if now is the time to dive into video marketing, consider this: 26% of Internet users…
The week in social media news hand-curated by your friends at Fandom Marketing. This week Apple reveals Apple Pay, which means big changes for social marketers. Twitter tests a way to make purchases directly from Twitter while Facebook tests self-destructing posts. Learn from a big brand’s mistake and find out why it’s important to always…
