So it’s time for you to run your first contest! That’s great news. Contests are not just fun for your audience: done right, they’re a solid investment in your brand and an excellent marketing tool to skyrocket engagement. The potential rewards of a contest are as wide-ranging as the types of contests you can choose…
The new year is upon us and that means it’s time to focus on building an annual content calendar. We have two fantastic resources to help you get geared up for the year ahead. We tapped the team at our digital agency to collect their top content marketing tips and boiled them down to five…
Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…
Using Instagram Stories can help grow your business from engagements to sales. Use these four strategies from expert marketer, Jen Conger. These are the three frustrations I hear from business owners using Instagram to promote their products or services: It’s not actually driving any sales There’s an overall lack of engagement It’s a struggle to…
Facebook Live is a great way to get seen by your fans and followers. Join the live video revolution with these Facebook live marketing tips for your business. Learn to broadcast to your fans with no fear. Live video in social media has been around long before Facebook made it popular. Periscope was a pioneer,…
Marketers can no longer edit link details on Facebook posts without taking this important step. Find out what led to Facebook’s change and how to go through the process of Facebook domain verification. Facebook disabled link preview editing for both native posting and third-party publishing in the fall of 2017. This impacts the ability to…
December 26th starts a whole new season of purchasing. Consumers have eaten their fill and are regretting it. I’m talking about the resolution season. The time of year everyone vows that this is the year they better themselves. Many of these resolutions involve fitness and health goals. We have all seen the tried and true…
Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…
Since its launch back in 2011, Snapchat has carved a place as being the top social media app for the millennial generation. Quickly edging out notable competition like Vine, and momentarily Instagram and Facebook, this addicting platform has everyone under 25 doing it for the “snap.” Over the years Facebook quickly evolved to copycat Snapchat’s…
Marketers, VR enthusiasts, celebrities, musicians, and even gamers flock to Austin, Texas each spring for the South by Southwest Conference & Festivals. Sessions, sponsor activations, and events revolve around interactive, film, music and new to 2017, gaming. From VR cinemas to fashion moguls talking social media, to the effects of storytelling on your brain, here…
