Browsing Tag

social marketing

Use Search Keywords to Kickstart Your Twitter Marketing Strategy

April 19, 2016
male using twitter on laptop

By: Teena Thach If you’re a marketer, you live and breathe keywords. Everything you do, from creating blog content to targeting search ads needs to be mindful of these specific words that tie you and your customers together. The importance of keywords is no different for Twitter, but the tactics you need to use are.…

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Top Social Media Content Strategy Tips from Real Marketers

February 2, 2016
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It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…

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Brand Twitter Wars: Who Owns All-Day Breakfast?

October 26, 2015

On Tuesday, October 6th, McDonalds launched their All-Day Breakfast Menu across the nation. All-day breakfast was the number one request McDonalds heard from their customers and they’re excited for their customers’ dreams to finally become a reality. However, all-day breakfast isn’t a new thing for many fast-food restaurants and they have something to say about…

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How-To Create A Balanced Social Media Content Strategy

April 14, 2015

The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

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Five Instagram Marketing Campaigns We Can All Learn From

March 24, 2015

By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…

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5 Ways to Create Event Buzz With Social Media

February 17, 2015

Social media has been around for less than 15 years but it is quickly changing the way we all gather news, information, and communicate with each other, particularly with attending events. Have you noticed the increased usage of hashtags for industry conferences, sporting events, fashion shows, and other types of events? It is quickly becoming…

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Simple Tricks To Promote Your Blog On Facebook

February 3, 2015

By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…

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One Dozen Social Media Tactics You Should Start in 2015

December 23, 2014

Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for success. Here we go! 1. Use Social Media Alongside Event Marketing Conversations online are amplified by real world events.…

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7 Ways to Whip Your Social Content Calendar Into Shape for 2015

December 16, 2014

Get ahead of the social media curve in 2015 with an editorial process and the right tools in these seven easy steps. The end of 2014 year is rapidly approaching and that means time to prep for the new year ahead. You’ve likely begun planning for 2015 with your marketing budgets, measuring 2014’s performance, researching…

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One Dozen Social Media Tactics Marketers Must Stop in 2015

December 3, 2014

We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…

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