By: Rob Reed With the introduction of Facebook Graph Search (Graph Search), brands with multiple locations will soon find their Facebook strategy turned on its head. The value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies. If you’ve not heard about…
It’s not enough to say 2012 was a good year for social media. It was an amazing year. As marketers we embarked on many new experiences from curating photo boards for Pinterest, to arming employees with iPhones to join the Instagram mobile photo movement. I was delighted to come upon this infographic inspired by a…
On January 15th Facebook made its latest big announcement unveiling their new search engine called Graph Search. Now that they’ve collected tons of information through Open Graph (essentially the LIKE button that logs our interests) and location information in Places, our photos and posts, they are making it easy to sort through it to find…
It happened so fast. Social media has crept into the mainstream over the last twelve years. Crept? OK, that’s not a good word. Let’s call it launch bombed. Like 007 landing at the party in a big parachute. While arguably social media in the form of two-way communication online was developed as early as the…
Changes to Instagram’s Privacy Policy and Terms of Service were announced Monday and it took just hours for the community to dive into a tailspin. Much of the to-do was about content rights and personal photos being used in advertising. Can you imagine your personal Instagram photo that you thought only your mobile followers would…
The drop in Facebook page reach is a hot topic. While Facebook has provided soft responses to the reasons for the change and its impact on page reach… The truth is we’re all experiencing the plunge, and we’re all in it together. The changes are driven by Facebook’s technology called EdgeRank or Graph Rank. It’s…
Do you want to know how to get the most of out of your Facebook page marketing? IT Agility has put together an awesome presentation that breaks down the many ways Facebook processes your posts, from the EdgeRank Algorithm to social ranks and social clicks. The presentation contains actionable Facebook marketing tips you can implement…
The big question in social media is “what’s next?” These days every company has a Facebook page: the company that succeeds is one that can go beyond the normal page offerings and find ways to deliver more of what their consumers need and even things they don’t know they need. To make a Facebook page…
Help employees learn how to control, manage and organize Facebook friends. As social media marketers, one of the main concerns we hear from companies is fear over what employees are posting and saying about them online. Rather than forming strict social media policies, organizations can make sure employees understand smart use of social media,…
As I am writing the Facebook IPO opens for trading in about twenty minutes. I, like the rest of the world, am thinking about how Facebook has changed everything. Whether you’re a regular Joe hooking up with ex-girlfriends from high school, a blogger building her network, or a company still pulling their hair out trying…
