In recent years, Instagram has demonstrated significant growth with over 400 million active users. The popular photo sharing social network has the potential to become a central visual content strategy for your brand. Instagram can be leveraged to build brand awareness and high-levels of engagement. Far exceeding the level of engagement businesses are seeing in…
By: Amanda Nelson The holidays have come and gone, summer is months away. Punxsutawney Phil proclaimed that spring will be early, but there are still more holidays and pop culture events ahead. In February we have Valentine’s Day, President’s Day, Super Bowl L, GRAMMY Awards, and Black History Month. These are all prime opportunities for…
On Tuesday, October 6th, McDonalds launched their All-Day Breakfast Menu across the nation. All-day breakfast was the number one request McDonalds heard from their customers and they’re excited for their customers’ dreams to finally become a reality. However, all-day breakfast isn’t a new thing for many fast-food restaurants and they have something to say about…
By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…
The saying goes that Whole Foods Market isn’t just a grocery store, but a lifestyle. And Nikki Newman knows exactly what it means and just how important it is to tap into that lifestyle via social and connect the brand to its consumers. Nikki was brought on to specifically focus on social customer service. She…
By: Ellen Barnes Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of the world. As a generation who enjoys posting everything we do onto social media, this massive number of…
Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand how powerful they are in driving purchasing decisions and shaping buying habits for their children. Marketing to moms…
By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have a robust social media presence in order to stay in touch with consumers. The most successful companies say…
Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all year long, but February and Valentine’s Day offer an added opportunity to show fans you’re listening, you appreciate…
Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer days to shop this holiday season as Thanksgiving falls on the final days of the month this year.…
