Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…
We’re always on the lookout for entertaining error messages. I was so happy when I came across the one below from Flickr. I do a lot of image research, and sometimes it can be a daunting task. I was happy when this cute photo popped up just in time for a break. I personally didn’t…
Great customer experiences depend on engaged workers, but 70% of those workers either hate their jobs or feel completely disengaged, spelling slow motion disaster for many brands. There is a way out: empirical evidence shows that social technologies are one of the best ways to create engagement. A socially savvy workforce also helps avoid social media…
All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you only have a few seconds to do it. Social media design isn’t usually thought of as an essential…
Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is the perfect time for brands to get social since everyone wants to share their summer experience with the…
There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…
Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel. Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…
For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in place on how to harness that power and best use it to your advantage. Here are four Pinterest…
By: Andy Morales Foursquare offers brands, businesses, and blogs many opportunities to create a presence and connection with fans. Businesses with a physical presence have the opportunity to claim their foursquare venue and run a variety of specials to attract visitors. When you manage your venue, Foursquare provides you with a variety of back-end metrics.…
