Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities. Twitter advertising can be good if your social media objectives are to build more awareness or simply gain…
The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
Late last month Google opened the floodgates to the media, and to a limited number in the public for beta use, its social driven technology Google+. I’m sure you’ve heard… With all the buzz flying around you might be wondering what to do. I am. Some businesses chomping at the bit to jump on the…
Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9 fairs to its email list and on its website Tuesday riding the coat tails of the Weinergate debacle. Weinergate…
#1 Talk about them, not your product. It’s a phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while watching the person on the other end fade away. The more you talk about your product, the less people…
LBS marketing is heating up with Facebook’s roll out of a Locations feature last week. Will be an application killer? Not yet, the application still lacks the reward system Foursquare thrive on, the venue ratings and reviews that feed the hungry Yelper’s ego, and the playful features of Gowalla. What it does mean is LBS…
New data on Facebook advertising was featured in today’s WSJ article Facebook Touts Selling Power of Friends. The latest ComScore study shows that Facebook is exceeding long standing contenders Yahoo, Microsoft sites, AOL and Fox Interactive in ad impressions. Shooting through the roof in Q1 2010. What makes Facebook even more appealing than “traditional digital”…
