Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…
Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…
The week in social media news hand-curated by your friends at Fandom Marketing. Many changes are coming to Facebook including a call-to-action button to Pages, new interests targeting on posts, enhanced search features and Insights. Instagram’s growth is making headlines and leaving other social networks in the dust. The FTC rules that employees must disclose…
The week in social media news hand-curated by your friends at Fandom Marketing. Tumblr rolls out mobile app install ads, Tumblr and Pinterest are now the fastest-growing social platforms, Former Google+ designer slams service and more. Twitter: What to expect in 2015 November 21, 2014 Around this time last year, the big question about Twitter…
So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on your campaign and make minor adjustments to ensure you’re getting the reach you want from start to finish.…
The week in social media news curated by your friends at Fandom Marketing. Whisper targets adults, Facebook’s privacy updates, Maya Angelou’s Twitter leaves behind her best poem, what Scott Monty’s departure means to Ford, and new social media stats you don’t want to miss. Whisper Redesigns App to Reach Older Audience May 19, 2014 Until…
The week in social media news curated by your friends at Fandom Marketing. Facebook Page managers will see names of admins who made posts and comments starting February 20 February 7, 2014 Facebook today posted a message at the top of Pages on the social network to notify administrators that their the names will soon…
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…
Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…
10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up with it. Make a resolution in 2013 to put your blog on a schedule and post regularly. When…
