It has been awhile since I posted last. About two months actually. And, I feel the guilt that bloggers do when we stray from our commitments. There is good reason for it which I want to share with you here before we get back to our regular schedule. It’s not that I have writer’s block,…

Learn the secrets expert planners use to create a social strategy that will win over executives. Without buy in, we aren’t going anywhere with our big ideas. Without innovation, your company will be left behind in this fast, technology driven environment. It’s time to innovate or die. You have the power to lead change. Here is a list of ten do’s to get you through the planning process.

There’s more to social marketing than Facebook and Twitter. There is a universe of online platforms that crop up just as quickly as they die. Here’s are a few of our favorite online brands and platforms. Some of them we couldn’t live without. What are yours?

Have you neglected key audience segments in your brand communications? It’s a good time to consider who your audiences are and how you can connect with them. Whether through social media or email marketing, or a special section tailored just for them on your website; there’s a place for all of your brand stakeholders in your next content strategy. [Audience Map Graphic]

The title of this article is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology. That being said, here are three easy ways…

What do you think the future holds? What are you excited to do in the future that computing doesn’t allow you to do now? Created by PEER 1 Cloud Hosting

When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because they have 3,000 Facebook fans. Are they listening? A website registration is as valuable as paper. I’m serious.…

Twitter launched a new image sharing feature powered by Photobucket that eliminates the need for other third party photo services. Here’s how it works.

Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their…

A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…