Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…

Do you ever feel like the people you meet online aren’t who they are in real life? Halloween is a free pass to be someone else for a day and have fun at it. But we all know that when it comes to interacting online we want authenticity. The internet tends to leave us with…

By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you like to become the go-to person in your niche? My guess is that most of you answered: “Yes!”…

This month’s featured expert Trent Dyrsmid is a leading expert in B2B marketing, website optimization and automation. He publishes a popular podcast at BrightIdeas.co with a wealth of resources for small agencies, aspiring podcasters and entrepreneurs. We recently had the opportunity to sit down with Trent via Skype and pick his brain on everything from…

Social media and the mobile movement are giving average people the power to gather, dispense, and report news and information on public platforms. A job traditionally reserved for professional journalists, is now being placed into the hands of all citizens. This shift is giving professional journalists challenges and advantages they never anticipated. The great journalism…

Article first published as Engaged Employees Build Engaged Customers – How Does Advocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have achieved their success in part by focusing on employees first, and customers second. When employees are engaged, they…

We’re always on the lookout for entertaining error messages. I was so happy when I came across the one below from Flickr. I do a lot of image research, and sometimes it can be a daunting task. I was happy when this cute photo popped up just in time for a break. I personally didn’t…

If you subscribe to the Brands with Fans newsletter, you are already familiar with many of the features Mailchimp Marketing campaigns offer. You could always head over to Mailchimp’s official blog for more information on running a newsletter campaign, but we thought you’d want to know why Fandom recommends Mailchimp for our clients and how…

In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and Twitter are two different platforms in design and use, so let’s take a look at how effective Facebook…

Content marketing is nothing new; it’s just become more relevant over the last few years when people started rejecting traditional advertising. The information super highway has made us all more educated consumers. Content marketing is a way to get through to people without selling to them. The Content Marketing Institute refers to content marketing as…